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Acura Integra Prototype will be revealed next Thursday, Nov. 11

The Acura Integra Prototype’s world reveal is officially set for next week on Thursday, Nov. 11. Those who are impatiently waiting to see the car can finally mark a time on their calendars, as itÂ’s coming to you via a livestream event at 8:35 p.m. ET (5:35 p.m. PT) that day. The reveal is taking place in Los Angeles, the week before the L.A. Auto Show begins. Do note that Acura specified that this is the reveal for the Integra “Prototype,” not the final production car. If history is any indication, though, this Integra Prototype will closely resemble the production car in both exterior and interior design. Plus, thereÂ’s a chance Acura reveals a number of vital specs in addition to the design. Ever since Acura announced the return of the Integra name at this yearÂ’s Monterey Car Week, itÂ’s been teasing us with small bits of info. The first hint came that same day with a photo of the carÂ’s headlight and “Integra” stamped into the bumper. Then came a photo from the rear three-quarter, revealing that it would be a four-door hatchback. Finally, Acura emphatically announced (with a sweet shift-banging video) that the Integra would offer a six-speed manual transmission. Hurrah! Next Thursday will see the reveal of much, much more, so make sure you tune in to see everything Acura has to show. WeÂ’ll be on the ground in L.A., and will also have the livestream waiting for you to watch when itÂ’s reveal time. Related video:

Acura's GM-based electric crossover may be called ADX

Acura's version of Honda's General Motors-based electric crossover will inaugurate the ADX nameplate, according to a recent report. While nothing is official, the United States Patent and Trademark Office recently granted the Japanese company the rights to the name. Spotted by Car & Driver, the trademark application was filed by Honda on December 22, 2021, and approved three days later. Nothing suggests it's for a Honda, but a model called ADX would slot neatly into the Acura range, which also includes the MDX and the RDX. The filing asks more questions than it answers. What's an Acura ADX? One possibility is that the nameplate might appear on Acura's version of the Honda Prologue, which is due out for the 2024 model year. It will be based on a GM-designed platform, and it will be powered by the same Ultium battery technology found under the Cadillac Lyriq, among other EVs. We know it will spawn an Acura, too. It's important to note that nothing in the filing mentions an electric powertrain. Acura's range only includes two crossovers, which is far below the industry average (Lexus has five crossovers and SUVs; even Lincoln has four) so the ADX name could end up on a non-electric addition to the range. The line-up could grow in a number of directions and many of its dealers are asking for bigger and small people-movers. As we've said before, a patent or a trademark filing is not a guarantee that a feature or a nameplate will see the light that awaits at the end of a production line. Carmakers routinely protect their intellectual property to ensure that it doesn't end up in the hands of a rival. Although there's no such thing as an Acura ADX — at least not yet — the name falls in line with the company's naming system. Imagine the confusion that would ensue if, say, Lexus released a crossover called ADX that was aimed directly at the 355-horsepower Acura MDX Type S. Acura hasn't commented on the report, and it hasn't revealed what its Honda and General Motors-derived model will be called. Related video:

Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.