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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

2013 Acura TL Special Edition rolls up carrying $37,405* price tag

Acura hasn't done a whole lot with its aging TL line in recent years, the sedan only getting a very mild refresh for the 2012 model year. And while we don't see that changing anytime soon (as we reported earlier, the car is likely going to be replaced with a new TLX sedan that will serve as the replacement for both it and the smaller TSX), Acura is offering this new 2013 Special Edition TL, priced from $37,405 *plus $895 in destination fees.
The new TL SE slots in just above the base model and below the TL with Technology Package in terms of pricing, but offers a bit more in the way of added content. Special Edition features include unique 10-spoke, 18-inch alloy wheels, a body-colored decklid spoiler and the appropriate SE badging. Keyless entry with pushbutton start is also standard on the Special Edition model, and the whole package is available in four exterior colors - Bellanova White, Crystal Black, Graphite Luster and Silver Moon - all with a dark leather interior.
Acura will offer the Special Edition with the TL's base engine, a naturally aspirated 3.5-liter V6 good for 280 horsepower and 254 pound-feet of torque, mated to a six-speed automatic transmission. The Special Edition is on sale now, and you can peruse all the other official details in Acura's press blast below.

Honda recalling 405K vehicles over airbag issue

Honda is in hot water due to an airbag glitch that is causing it to recall 405,400 vehicles. According to the campaign, the supplemental restraints might fire for no apparent reason. 342,000 of the affected vehicles are 2003 and 2004 Odyssey minivans, which gels with a National Highway Traffic Safety Administration investigation we reported on in June.
Joining the Odyssey in the recall is the Acura MDX, with 63,400 units covered from the 2003 model year. Unlike the van, though, the MDX's recall covers Japan and Australia, in addition to the US and Canada. Both vehicles are suffering from an airbag control unit that is prone to malfunction when exposed to electrical noise, a condition that can cause the airbags to deploy without warning. Although no crashes have been reported in such scenarios, there have been some injuries typical of airbag deployment - abrasions and such.
Honda will be mailing recall notices to owners near the end of October, asking them to bring their vehicles into the dealership for installation of an electrical noise filter. The repair will take about an hour and be free of charge. Scroll down for the official announcement from Honda.