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Acura teases 17 seconds of the NSX on Vine and Instagram

Acura won't roll out the prototype NSX until August 4 when it shows up at Mid-Ohio Raceway for the Honda 200 IndyCar race, and the genuine production car isn't scheduled to arrive until 2015. Acura will, though, make the car a Vine and Instagram video star with snippets of the mid-engined roarer lapping the test track in both the dry and the wet.
After unleashing a six-second loop on Twitter's video service yesterday, it gave fans a bit more by uploading a nine-second clip on Instagram of the coupe throwing up rooster tails and sliding around bends. Best of all is the sound - it's like no Acura you've ever heard outside of a race track. You can check out both videos below.

The 2017 Acura NSX will cost $156,000

Back in October, when our Editor-in-Chief Mike Austin drove the 2017 Acura NSX for the first time in the Bay Area and at Sonoma Raceway, we guessed that the hybrid supercar would start at around the $170,000 price point. We weren't that far off – it starts at $156,000, and tops out around $205,000. But now that we have a solid sense of what Acura thinks this car is worth, and we know what they benchmarked the NSX against, we can compare apples to apples. Let's be clear: we like this car. Austin described it as "makes you giggle" fast, everyday-comfortable, and chock full of impressive party tricks like seamless shifting – with only a few foibles, like numb steering, to spoil the illusion of perfection. Back to the benchmarked cars. Acura says the NSX will compete with the Audi R8, and was developed to compete with the now-superseded 458 Italia. Let's start with the 2017 R8 V10 Plus – pricing hasn't been released, and a direct Euro-to-USD conversion isn't the whole story, but it starts at the equivalent of $179,000 in Europe. For that, the R8 V10 Plus provides 610 horsepower, a seven-speed DCT, and a 3.2-second sprint to 60 mph. The 458's successor, the 488 GTB, should be more expensive than the $243,000 the old model started at, and provides 661 hp, a seven-speed dual-clutch, and a 0-60 time of around three seconds (official numbers haven't been released for acceleration). For less money than either of these cars, the NSX delivers ... less. Total system output is 573 hp. It has a slight edge in gear count, at nine speeds, and should beat the R8 to 60 mph. But there's no V10, let alone Ferrari's feral turbocharged V8. It'll be up to buyers to determine if the compromises involved are worth a few thousand dollars in savings, if no options are selected. It should also be noted that Acura describes this as its first "built-to-order" vehicle, but the limited external color options and interior schemes don't appear to be much different than the extent to which you can customize an Accord. The configurator goes live on February 25th, if you want to see for yourself. Lastly, in what now seems to be a necessary part of a new high-end car launch, Acura will auction off VIN 001, the first production NSX, at Barrett-Jackson in January. All proceeds from that auction will benefit two charities: the Pediatric Brain Tumor Foundation and Camp Southern Ground. Related Video: Acura Shares Details of Next-Generation Acura NSX Sales Plan - 2017 Acura NSX U.S.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.