2005 Acura Mdx Touring, One Owner, 3rd Row on 2040-cars

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Acura is launching an all-out assault on Pikes Peak

  Acura is gunning for multiple trophies at Pikes Peak later this month, sending no less than six vehicles to the famed hillclimb event. The fleet consists of two NSX race cars, two TLX Type S race cars, a TLX Type S pace car, and the 2022 MDX Type S making its first public debut. The all-volunteer team comprising Acura employees will be towing the more potent of the TLX race cars 1,300 miles from its base in Ohio to the Colorado venue with an MDX Type S. While a stock TLX Type S weighs 4,221 pounds, a mass that's pretty close to the 355-horsepower, 354 pound-foot flagship's towing capacity of 5,000, the race car is considerably lighter.  Honda put the TLX Type S on a 600-pound diet, gutting the interior and replacing parts with lightweight components like a carbon fiber hood. Naturally, aerodynamic aids like splitters, canards, and spoilers festoon the race car. On top of that, the 3.0-liter V6 it shares with the big brother MDX Type S has been modified with a with a larger turbo and additional cooling to account for the thin air approaching the 14,000-foot summit. Acura engineer Justin Lumbard will helm the TLX in the Pikes Peak Open Division, in which an Acura TLX GT race car holds the record of 9:24.433, set by Acura race veteran Peter Cunningham in 2019. Meanwhile, chassis engineer and cool-name-haver Jordan Guitar will be piloting the other TLX Type S, a more stock version with only a 300-pound diet. Both cars wear race-modified suspensions and HRE 19-inch 19 x 9.5-inch wheels wrapped in Pirelli slicks. Likewise, the NSX pairs comprise one hard-core racer and one mostly stock car each, allowing Acura to pursue wins in multiple classes. Drivers and brothers James and Nick Robinson are no strangers to Pikes Peak records. James helped Acura clinch the Hybrid Class record with a time of 10:01.913 in an NSX last year, and is now shooting for a Time Attack 1 Division championship. His NSX puts out around 625 horsepower thanks to larger turbos and reprogrammed engine software. A front splitter, large rear wing, 200-pound weight reduction are just some of the race-prep modifications. Meanwhile, Nick holds the front-wheel-drive record, set in 2018 with a first-generation Acura TLX and a time of 10:48.094. This year, Nick is behind the wheel of an NSX that's all stock — aside from safety equipment and race tires — in the hopes of achieving a Time Attack 2 production record attempt.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Acura builds 345-horsepower RDX A-Spec for SEMA

The 2019 Acura RDX is great — a return to form for the sporty compact luxury crossover. So there's no real harm in giving one the SEMA treatment, especially since it entails a real motorsport tie-in and some legitimate performance parts. As for the giant graphics, well, it's SEMA after all. Graham Rahal races for Honda in the IndyCar series, and he also has his own performance parts company — named, sensibly enough, Graham Rahal Performance — which he started in 2017. They sell some private-label bits manufactured by other companies to their spec, some off-the-shelf parts, and they do tuning and installation work on customer cars. Acura gave the job of building the SEMA RDX to Rahal. There's a fair bit going on under the hood to get the RDX to 345 horsepower from the factory 272 ponies. The 2.0-liter turbo engine gets a bunch of enhancements. The turbo, intake, exhaust manifolds, downpipe, and cat-back (a GRP design) are all aftermarket. There's a customer intercooler, too. KTuning did the ECU with a custom map. On the handling front, the RDX wears Eibach springs, StopTech brakes, HRE wheels at 21 inches, and Michelin Pilot Sport 4S tires. The RDX started life as an A-Spec model in Apex Blue Pearl, and from there GRP applied carbon fiber garnish to the mirrors, grille accents, and lower fascia. Troy Lee Designs did the exterior graphics, and inside there's more carbon fiber and a custom steering wheel (courtesy of Max Papis's MPI Innovations shop). The RDX will be on the show floor if you'd like to check out the Rahal shop's handiwork. Related Video: