2005 Acura Mdx Low Miles 2 Owners on 2040-cars

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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

Acura ILX Hybrid discontinued for 2015

Earlier today, Acura issued a press release detailing its entry-level 2015 ILX range, but something was missing. Honda's luxury arm listed all of the information about the naturally aspirated 2.0-liter and 2.4-liter ILX models, but nothing was said about the Hybrid - a model that, when we reviewed it in 2013, left us utterly cold. But now we know why: Acura has confirmed to Autoblog that the ILX Hybrid will be discontinued for the 2015 model year.
The company issued the following statement to us regarding the hybrid's demise:
The 2015 ILX remains a standout choice in the entry premium segment with its combination of performance, luxury, refinement and value and is the top-selling luxury vehicle to younger buyers. Based on the stronger appeal of the ILX 2.0 and 2.4 models, we are streamlining the ILX lineup to better align with customer demand, Acura will no longer offer the ILX Hybrid starting with the 2015 model year.

It's a good time to get a great deal on a new sports car

Anyone who regularly follows our reporting on the biggest discounts on new cars already knows that the largest sums of money are generally lopped off the sticker prices of the priciest vehicles. It just makes sense. The formula holds true in April, with the 2020 Audi R8 leading the way. It's important to note that the Audi R8 comes in both coupe and convertible flavors and, despite coming standard with a V10 engine, multiple power levels. On average, customers are paying $18,551 less than the R8's $191,136 sticker price. That's nearly 10% off, with the average out-the-door price hovering at $172,585. Up next is the 2020 BMW M8, a vehicle we've grown used to seeing on this list. It's sold in hardtop, convertible and four-door Gran Coupe body styles, and when you average out all of its transactions, buyers are scoring discounts of $16,930 with an average transaction price of $139,891. That's 10.8% off the German car's sticker price. Another familiar face is in third place this month. The 2020 Acura NSX often leads the biggest-discounts list, and even though it's fallen a bit behind in the savings race, we doubt buyers who see $16,675 cut off the sticker are complaining. With an average transaction price of $143,013, that discount equals a savings of 10.4%. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide. Related video: