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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

2025 Acura MDX Type S First Drive Review: Loss of a deal breaker is a game changer

MALIBU, Calif. – One of two things usually happens when testing a three-row SUV on a twisting mountain road. First, I wonder why I thought doing so was a good idea in the first place. Or, I end up saying, “Well, I guess that wasnÂ’t so bad.” Neither happened with the 2025 Acura MDX Type S, a three-row SUV that somehow feels perfectly happy and at home on the sort of roads that make competitors feel like elephants in a horse race. Placed into Sport or Sport+ modes, the latter of which is exclusive to the Type S, the air suspension lowers 15 mm, and the adaptive dampers tighten to the extent that body motions are just about as level as you could get without making the ride chattering. If anything, certain choppier bits of pavement made the suspensionÂ’s reduction of suppression and rebound too jostling and queasy, but selecting a softer ride setting in the Individual drive mode option corrected that. The steering displayed a spot-on amount of extra heft in the Sport modes, being pleasantly firm on center and through initial turn-in, but seeming to loosen ever-so-slightly up in slower, tighter corners and hairpins. ItÂ’s pleasurable driving the MDX Type S, but not a workout. The real star, as has been the case for nearly two decades of sporting Acuras, is the Super-Handling All-Wheel Drive system, now in its fourth generation. This torque-vectoring system can send up to 70% of available power to the rear axle, and then 100% of that to the outside rear wheel while turning. The result canÂ’t be missed. Brake hard with the fat Brembo brakes (they measure 14.3 inches up front and benefit from an electric servo that effectively makes them adaptive to the amount of effort applied to the pedal), turn in with the beautifully contoured sport steering wheel, feel the front end bite, and the rear end not only comes around, but does so with authority. Thanks to the more aggressive power distribution in Sport and Sport+, thereÂ’s even a whiff of oversteer at a few moments. Tremendous. “Makes it shrink around you” is a tired cliche, but it applies here. The MDX feels about 700 pounds lighter than its 4,776-pound curb weight would suggest. The engine is actually the least impressive element of the Type S, a 3.0-liter V6 with a single twin-scroll turbo good for 355 horsepower and 354 pound-feet of torque.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.