2004 Acura Mdx Base Sport Utility 4-door 3.5l on 2040-cars

Auto blog

Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

2014 Acura RLX

Good. But Good Enough?
Spoiler alert: The 2014 Acura RLX is a good car. But that shouldn't come as a surprise. Despite the fact that Acura is subject to a lot of criticism for things like its odd positioning in the automotive landscape, questionable styling choices in recent years, and the fact that, more or less, its products feel like lux'd-up Hondas rather than something truly unique, the cars have always been inherently good - decent to drive, nice to sit in and reliable to own. That's what happens when you ride that sort of "affordable luxury" line.
Because Acura's sedans don't really fit into any one definable segment, the brand hopes it can draw customers from a broader range who aren't necessarily dedicated to a certain marque. And while there's certainly rhyme to that reason on the more entry-level end of the spectrum, that proposition makes less sense as you move toward higher price points. (Have a gander at the Hyundai Equus, if you will.) On the other hand, Acura pulled data from a 2012 Strategic Vision survey that showed the number one purchase decision for luxury buyers last year was value for the money, with manufacturer reputation coming in at a close second.

How I was reunited with my Acura TSX after 16 years

Back in 2006, I did a very unusual thing: I ordered an Acura. While ordering your car is always unusual in this country, doing so for an Acura (or Honda) is even stranger given how few combinations of color and options there are. The chances of finding what you want at a dealer are high. Despite the odds, though, I needed to order my 2006 Acura TSX with the combination of Arctic Blue paint, touchscreen navigation and, crucially, the six-speed manual transmission. Three months later, it was in the driveway. Fifteen months later, however, it was out of the driveway. I had just got my dream job as an automotive journalist and no longer needed to own a daily driver. The TSX would just be collecting dust and depreciation down in a garage, I hadn’t exactly grown attached to it after so little time, and it certainly didnÂ’t seem like a collectible car to hang onto for posterity. After months of trying to sell it (turns out all those dealers were on to something with their inventory builds), a nice young man named Chanc flew to Los Angeles with a check in hand. I took off my RIZ plates, he slid that manual transmission into first, and off my TSX went to its new home in Utah never to be heard or seen from again. Until Christmas Eve of last year. While enjoying an egg nog, I pulled out my phone to find I was tagged in the below Instagram post by someone named Tyson Hugie. It took me a second to process what I was seeing: somebody handing over keys to an Arctic Blue Acura TSX with a red bow on top. “Wait, what?” I exclaimed.           View this post on Instagram                       A post shared by Tyson Hugie (@tysonhugie)   “IÂ’m an Acura brand aficionado, some call me an addict,” Hugie explained to me on an episode of the Autoblog Podcast recorded in the TSX itself. ThatÂ’s putting it lightly, and itÂ’s an addiction thatÂ’s resulted in quite the following on Instagram and YouTube, where he documents his collection/projects. “IÂ’ve been a fan of Honda and Acura products since the late ‘90s. Whenever I come across a particularly rare model, it kind of stays with me a long time.” His collecting started back in 2011 after Acura threw a red-carpet party for him, and more notably, the Acura Legend he owned that rolled over 500,000 miles. It has since crested 585,400. Nearly 30 other Acuras and Hondas have come, gone and stayed alongside it in HugieÂ’s garage since then.