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Hyundai Santa Cruz, Kona N and Elantra Hybrid | Autoblog Podcast #691

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by West Coast Editor, James Riswick. They've been driving a lot of new cars, including the 2022 Hyundai Santa Cruz pickup, 2022 Hyundai Kona N, 2021 Hyundai Elantra Hybrid, 2021 Acura TLX Type S and 2022 Hyundai Genesis G70. Lamborghini revealed a modern interpretation of the Countach, for better or worse. Finally, they heelp a listener replace a 2013 Ford Edge in this week's "Spend My Money" segment. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #691 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving: 2022 Hyundai Santa Cruz 2022 Hyundai Kona N 2021 Hyundai Elantra Hybrid 2021 Acura TLX Type S 2022 Hyundai Genesis G70 Lamborghini Countach LPI 800-4 revealed Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video:

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Acura ARX-06 race car revealed with V6 hybrid powertrain

There’s a new Acura race car on the block, and itÂ’s called the ARX-06. It replaces the ARX-05, and Acura plans to race it in the 2023 IMSA WeatherTech SportsCar GTP Championship. Unfortunately, Acura makes no mention of the 24 Hours of Le Mans in all of the details provided with the reveal. That said, it sure looks like a race car that could be made to meet all of the regulations to race in the new LMDh Hypercar class. Acura engineered a new 2.4-liter twin-turbo V6 engine that is paired up with a standardized electric system for hybridization. Acura says the 2.4-liter displacement is the smallest displacement engine the HPD team has made for endurance racing yet. It features a 90-degree V-angle, and itÂ’s designed to run on more sustainable low-carbon fuel. "We've gone in a new direction for HPD in the design of the ICE,” said Pierre Descamps, HPD's powertrain design leader for the ARX-06. “It is still a V6, which of course for Honda is well-known, but we have incorporated several new elements which we believe will make best use of the electric MGU and battery pack. Our new engine will rev to the maximum 10,000 rpm set by the rules, so it also makes a wonderful sound!" The new bodywork penned by the Acura Design Studio in Los Angeles sits on an ORECA chassis (one of the four chassis options required by IMSA and the WEC). Acura notes one big change versus the outgoing ARX-05 is found in the rearview mirrors. Designers were able to move them lower on the car, which improved both aerodynamic performance and visibility for the drivers. Similar to years past, these new ARX-06 race cars will be run by Wayne Taylor Racing and Meyer Shank Racing. TheyÂ’ll make their debut at the Rolex 24 at Daytona next year, where the Meyer Shank Racing team took first place earlier this year. Related video: