2003 Acura Mdx Touring Sport Utility 4-door 3.5l on 2040-cars

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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

Acura TL bursts into flames moments before being traded in at Ontario dealership [UPDATE]

Watching your car burst into flames before your eyes is never good news, and it's even worse when you're mere moments away from trading it in at the local dealership. This Car-B-Q blaze apparently erupted at Acura 2000, a dealer in Brampton, Ontario. As the video tells us, the unlucky customer saw his 2004-2008 Acura TL trade-in suddenly catch fire and go up in resale-value-killing smoke.
According to the hyped-up cameraman (who evidently works next door at Northwest Lexus) and his eccentric play-by-play commentary, this Acura owner is about to be left without a ride home and might want to consider switching to a Lexus instead.
Scroll down to watch video of the drama unfolding as fire fighters put out the mysterious blaze before anyone - except the car - was harmed.

Acura Concept SUV-X is where brand should be going [w/video]

We're not saying Acura should off their Concept SUV-X for sale as-is, we're just saying we'd like to see Acuras that are interesting to look at on the outside, rather than just being packed full of technology on the inside. Revealed at the Shanghai Motor Show, the Concept SUV-X joins other compact high-rollers like the MG CS concept as an entrant for China's compact SUV segment.
But this won't be a concept forever. Acura says that the SUV-X is the precursor to a production offering from the brand in China that will come "in about three years." A presser below sheds a little more light on this and the Chinese version of the RLX that will go on sale in a few months, and there's a short video detailing some of the concept's finer points, as well.