2003 Acura Mdx Base Sport Utility 4-door 3.5l on 2040-cars

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2014 Acura MDX goes for a camouflaged cruise

While the often misunderstood (and infrequently purchased) Acura ZDX may be going the way of the dinosaur, the company's far more conventional and successful MDX SUV is evolving. In fact, the 2014 MDX seems to be coming along rather nicely, if this latest set of spy images is any indication.
In the camouflaged prototype we see here, it is evident that Acura designers are going for a beefier look for the MDX front end. The current car's pointed and beaked nose are nowhere in evidence on this tester, though some version of Acura's prominent shield grille does seem to remain.
It's a bit difficult to tell if the shape of the glasshouse is much revised on this new car, as the camo is applied in such a fashion as to obscure the post C-pillar design. But it does seem as though, when we look hard at the full-profile shots of the MDX, that the wheel-arch bulges and side character lines of the current vehicle have been replaced with much simpler surfacing.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Acura Integra is reborn, so here's a look at its past

The Acura Integra is officially making its return in 2022. No joke! We’re stoked, too. ItÂ’s a return to the nameplate for Acura — we havenÂ’t seen it grace any cars in the U.S. since 2001. Although the Acura RSX (that was sold here) built 2002-2006 was named the Integra everywhere else but America. Now that we know “Integra” is coming back after 20 years off, though, itÂ’s time to take a stroll through Acura Integra history. That history begins with the launch of Acura as a brand, because the Integra was one of the first two models that Acura came to America with — the Legend was the other. 1986-1989 — First generation The first Integra didnÂ’t see a long model run, as it lasted for just four model years. It was too early to incorporate HondaÂ’s soon-to-come VTEC engine technology, but that doesnÂ’t mean it didnÂ’t come packed with awesome features and tech. Acura actually offered two hatchback options — a three-door and a five-door — and a traditional four-door sedan. The only engine option was a 1.6-liter four-cylinder with a DOHC design that revved out to an impressive 7,000 rpm. It made 113 horsepower and just 99 pound-feet of torque for the first two model years, but a mid-cycle refresh saw output increase to 118 horsepower and 103 pound-feet of torque for the 1988-89 model years. Both a five-speed manual and four-speed automatic were available. It was a sportier car than the Civic at the time, and since Acura is the luxury arm of Honda, it featured a slightly nicer interior. ItÂ’s a rare sight to see first-generation Integras on the roads these days, as rust and time have slowly removed them from AmericaÂ’s highways. No matter, as this Integra kickstarted the sporting and fun-to-drive spirit that would be found in those to come. It was a lightweight, high-revving compact car that helped Acura get off the ground. 1990-1993 — Second Generation Just like the first generation, the second-gen Integra saw just four model years of production. Acura dropped the five-door hatchback offering, instead opting to limit the car to a three-door hatchback and four-door sedan. The styling saw some fairly big changes, as the pop-up headlights were dropped, and the hatchback looked more like a two-door coupe in its silhouette. Performance got a big boost, as Acura upgraded to a 1.8-liter four-cylinder that made 130 horsepower and 121 pound-feet of torque.