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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2020 Acura NSX Road Test | The cerebral supercar

The 2020 Acura NSX is the kind of car you’re pumped to drive. You think about it the night before. You read up on it. You tell your friends and family. You notice passers-by admiring it in the driveway. They try to be sly. Some gawk. ThereÂ’s anticipation. But is there satisfaction? The NSX immediately raises two questions. Where does it fit among its contemporaries and does it measure up to its legendary predecessor? Seeking the answers, I slip behind the wheel on a sunny morning. The NSX is a welcome respite from the cares of the world and concerns of the coronavirus. IÂ’ve got a few hours ahead of me in a $203,000 supercar. ItÂ’s a good time to reflect. Immediately, I have a sense of deja vu. I drove an NSX in 2017 at Pebble Beach, but my senses take me farther back, to the fall of 2014 when I drove a 1991 NSX. I had the same anticipation, nerves even, as I prepared for that drive. Getting situated in the 2020 model, IÂ’m struck by the simplicity of the NSX. A McLaren or a Lambo take a minute to figure out, but everything is easy to read and use in the Acura. Like the ‘91 NSX, it looks striking on the outside, but the inside is almost plain. IÂ’m OK with that. Simple works for Porsche, which will happily sell you a six-figure 911 with a spartan interior. IÂ’m underselling the NSXÂ’s cabin — which is actually quite nice inside — understated yet cool. My tester has a black interior with carbon-fiber accents and semi-aniline leather seats with Alcantara, though the big steering wheel is the focal point. Looking to my right, the infotainment anchors the center stack, and thereÂ’s a knob for tuning the drive modes and the push-button gear selector. The outward visibility is outstanding. Driving a supercar can be intimidating, and being able to see things is helpful, especially when youÂ’re inches off the ground. I accelerate onto a surface street where the speed limit is 45 mph. ThereÂ’s a low growl, and then the NSX gets a bit angrier. ItÂ’s never quite uncouth, even when the revs spin up on the expressway. ItÂ’s surprisingly gutsy low in the band, around 2,000-3,000 rpm, and the soundtrack gets louder and better from there. Anticipation building, I near the onramp to Interstate 75 in DetroitÂ’s northern suburbs, where I run into cones. And blockades. Construction work is a staple of summer in Michigan. More time on the suburban slow road, and I find myself growing more comfortable in the NSX.

2021 Acura TLX to use dedicated platform and wishbone front suspension

Acura claims the 2021 TLX will be the "quickest, best-handling, and most well-appointed sport sedan in Acura history." The experts at Autoblog won't be able to put that statement to the test for several months, but all signs thus far are positive. After showing off the rear of the car a week ago, Acura just released a new teaser of the front fascia. Along with the photo, Acura announced the upcoming TLX will use its own brand-exclusive sports sedan platform and will have a double wishbone front suspension. Before the 2021 TLX's digital unveiling that will take place, May 28 at 1:00 p.m. EST (10:00 a.m. PDT) on Acura.com, Honda's luxury branch has slowly been releasing enticing tidbits about the all-new four-door. The teasers show the car will look very similar to the beautiful Type S Concept, and a Type S performance variant will use a powerful turbocharged 3.0-liter V6.   The new teaser focuses on the car's handling. In addition to the crude silhouette of the car's front end, the dark image shows that the TLX will ditch the Macpherson struts and use double wishbone control arms for the front suspension. Although the TLX nameplate is not old, as it first debuted for the 2015 model year as a replacement to the TL and TSX, this is a return-to-roots type of move. Acura has had success with the wishbone suspension in past performance cars that gave the brand name its weight such as the 1986-1995 Legend, 1990-2001 Integra, 1996-2014 TL and TL Type S, and 1991-2005 NSX. The current NSX hybrid supercar also uses the same setup, which Acura says has "more precise control of wheel camber, caster, and toe angles," and increases tire contact patches. The TLX is also expected to have a "highly rigid body" and a "performance-focused chassis."  For now, that's all that is known about the upcoming TLX, but enthusiasts won't have to wait long to learn more. Full info will arrive May 28. Related Video: