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Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

2016 Acura ILX First Drive [w/video]

Luxury carmakers love getting 'em when they're young. Sure, it takes older, well-heeled buyers to move high-margin flagships like S-Classes, 7 Series, and LSes, but to borrow from the late, great Ms. Houston, the children are the future – specifically, the ones buying entry-level sleds like the Audi A3 and Mercedes-Benz CLA. Since youthful buyers tend to cultivate lifelong patterns of loyalty (and thus, spending), Acura has invested effort in shoving its entry-level ILX into more upmarket territory. "The ILX was originally conceived during the recession," one Acura executive admitted during the launch of the facelifted 2016 model, conceding that the original compact sedan's priorities were biased towards economy, not plushness. Because Acura originally didn't see the $30,000-ish competitors from Audi and Mercedes coming, they didn't think twice about equipping the base, prior-gen ILX with rather uninspired styling and a meager 150-horsepower engine, the combination of which made it more of a glorified Honda Civic than a contender for European power players. What's an aspiring Japanese automaker to do in 2015's golden age of affordable luxury? If you're Acura, you scramble to release a mid-cycle upgrade to elevate the ILX's status. Upmarket Moves: Fresher Skin And A Friskier Soul With its ho-hum sheet metal, the outgoing ILX simply couldn't stand up to its more crisply styled competitors. The 2016 model comes to the rescue by adding Acura's signature "Jewel Eye" row of LED headlights, which joins a reworked grille and fascia to form a more aggressive front end that's been moved lower and wider. A redesigned rear deck incorporates new LED taillamps, while the ILX's proportions now boast a more hunkered-down stance. The look is sexier (especially thanks to those glimmering headlights), though the stodgy, Buick-like character line and rear haunches remain. Inside, a new multimedia and navigation system brings a level of modernity to the cabin, with an eight-inch upper display and seven-inch lower touchscreen gracing Premium and Tech Plus models. A multi-view rear camera is standard on all ILXs, and the Premium gets a seven-speaker sound system while the Tech Plus receives a 10-speaker ELS premium audio setup. Acura's new Navi link feature enables iPhones to display navigation functionality on the car's screen using a $99 cable kit and a $60 app, offering an affordable way to know where you're going. The kit was not available on the models we drove.

Acura Precision Cockpit Concept is much more than a digital gauge cluster

Audi Virtual Cockpit is one of the single best pieces of technology on the market, bar none. It blends beautiful graphics, easy interaction, and loads of information in a way that similar all-digital gauge clusters from brands like Jaguar, Land Rover, and Cadillac can't match. Other brands might not stand even with Audi, but Acura is certainly going to try. The company is demonstrating its efforts at the 2016 Los Angeles Auto Show with the new Precision Cockpit. Like Audi, JLR, and Cadillac, Acura is using a 12.3-inch display in place of a traditional set of gauges that changes color schemes and animations based on the driving mode. A prominent central display joins the digital IP and features what looks like an evolution of the company's current infotainment software. But rather than a knob and dial or physical buttons, Acura is taking a page out of Lexus' book, using a touchpad to control the center display. View 7 Photos But before we lament the touchpad too much, it's worth pointing out how Acura says its arrangement is different. Using something called "absolute positioning," the touchpad behaves more like an actual touchscreen – tap a corner on the pad and whatever's in the same corner of the display responds. In that way, it sounds like Acura is trying to marry a touchscreen with a more ergonomically comfortable interface. Color us curious. Precision Cockpit also stands apart in how Acura optimized it, designing the system with semi-autonomous driving in mind. The company went as far as to use a real-time 3D graphics engine to display what the vehicle's sensors "see" inside the instrument cluster. There's even an advanced vision mode that allegedly shows "cars, pedestrians, cyclists, and other objects – even those obscured from vision – using artificial intelligence to predict future pathways." While Acura is calling Precision Cockpit a concept, the company confirmed in its official release that the Android-based system "will power future production cars." If it comes with all the tech Acura's promoting here, Precision Cockpit stands to be a significant step forward in the digitization of car interiors. Related Video: News Source: AcuraImage Credit: Acura LA Auto Show Acura Technology Emerging Technologies Infotainment Concept Cars Videos Original Video