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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

2025 Acura ADX teased as the new entry-level crossover

Acura’s SUVs might not have the luxury cache that models from Lexus and others bring to the table, but their sporty looks and somewhat spritely performance have kept them relevant enough. The automaker is growing its lineup in 2025 with the addition of the ADX, an Integra-based crossover positioned as the new entry point to the Acura catalog. The ADX joins the long-running RDX, MDX, and the new, all-electric ZDX crossover. AcuraÂ’s fourth SUV will get a turbocharged engine and slot under the RDX as a smaller, less expensive option to attract younger buyers. A fourth utility vehicle only expands AcuraÂ’s catalog to six models overall, which is still far short of the expansive though somewhat repetitive Lexus lineup, which offers hybrids and several variants of some models. Emile Korkor, AcuraÂ’s AVP of national sales, said, “The 2025 Acura ADX will add a fourth SUV to our lineup and a new gateway model ready to build on the incredible success of Integra, helping make Acura a destination brand for a new generation of buyers. With the first-ever ADX and all-electric ZDX, the Acura lineup will have SUVs covered from A to Z.” Acura didnÂ’t share any other details about the ADX, but its pricing will likely land somewhere in the mid-to-high-$30,000 range to start. ThatÂ’s roughly midway between the IntegraÂ’s $31,800 starting price and the base RDXÂ’s $44,350 MSRP. If its powertrain matches up with the IntegraÂ’s, performance will be lively, but it wouldnÂ’t be out of the question to see a hybrid pulled from the Civic or other Honda at some point down the line. Beyond the new SUVs, Acura updated the flagship MDX for 2025. Changes include refreshed styling with new wheel designs for some trims and the removal of the frustrating touchpad infotainment system that never really became easier to use over time. In its place is a new 12.3-inch touchscreen that early reviews suggest is a significant improvement.     Acura Crossover SUV

2021 Acura TLX A-Spec Long-Term Update | Infotainment system hits a pothole

The first few thousand miles of motoring in our 2021 Acura TLX A-Spec long-term test car were problem-free, but that changed after we took it on a spirited drive through the winding hills of southern Indiana. You can read about how it handled a full day of thrashing here, but this story will focus on the dead infotainment system previewed in the headline. About halfway through the twisty route, every sizable pothole or big bump in the road would cause the infotainment system to black out. A message would appear declaring “MOST NET LOSS,” and it would quickly dip to black after that. The next big pothole would cause it to flicker back on, but it never remained on for any long periods of time after this. In addition to the screen loss, the speakers would make some rather disturbing crackling noises. This continued throughout the day and for several days beyond that. If the roads I was driving on were flat or devoid of major problems, the infotainment system would generally be fine. It took a major jostling of the carÂ’s bones to cause it to act up, but Michigan provided enough of those to make the problem exceedingly annoying in a hurry. So, to the dealership it went. 2021 Acura TLX A-Spec View 51 Photos After the local dealer looked it over, they said there was a TSB out for this issue, and that theyÂ’ve seen it pop up on other RDXs and TLXs already. Turns out, there are a number of wire connectors between the infotainment system and wiring harness that are causing the problems and coming loose. The fix? Newly designed connectors from Acura, plus the wiring harness is ever so slightly freed up to allow for a bit of movement from violent impacts. Doing this (plus using the stronger new connectors) should ensure that the stress on these connectors is never so great as to cause issues again.  The job was completed under warranty and took a full day from diagnosis to the return of the car. WeÂ’ve put several hundred miles on the car since the fix, and theyÂ’ve been completely trouble-free — it sure was nice to listen to AcuraÂ’s excellent ELS audio system again. That said, this issue is one weÂ’ll follow closely to see if AcuraÂ’s fix truly is a long-term solution. WeÂ’ll have a deeper dive on how AcuraÂ’s TouchPad infotainment system works (now that itÂ’s actually working again) soon, so watch out for that update in the near future. You will be able to find all other posts on our Long-Term 2021 Acura TLX page.  Related: