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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Acura TLX's early sales results look promising

Acura made a bold move earlier this year when it decided to axe two fairly popular models in the TL and TSX and replaced them with a single sedan: the TLX. After all, how often have you seen modern automakers consolidating vehicles in the lineup? But early indications have shown that the gamble might have paid off, at least so far, because the TLX has been outselling its predecessors for its first months on sale.
Acura has only released TLX sales numbers so far for August and September, but the results have been promising. In August, the company moved 2,286 of the new sedans, beating last year's figures for the same month from both the TL at 2,227 sold and the TSX at 1,755. Then in September, the newcomer did even better with 3,884 units leaving dealers to surpass the two previous vehicles combined from their 2013 monthly stats.
According to The Truth About Cars, the TLX's September numbers were even more impressive when looking even deeper into Acura sales history. It claims that you would have to go back to March 2011 when the TL sold 3,995 units to have seen it beat the new TLX. And the TSX hasn't surpassed the latest model's figure since December 2010.

2023 Acura TLX Type S PMC Edition adds NSX colors to the palette

The 2023 Acura TLX Type S is getting a PMC Edition with some extra-pretty color options derived from the Acura NSX.  Per usual with Acura’s PMC Edition cars, the TLX Type S PMC Edition is hand-built at the same Performance Manufacturing Center in Ohio as the NSX is. The regular TLX Type S is right down the road in Marysville, Ohio, so while itÂ’s not a massive location change, the environment in which the PMC cars are built in is entirely different from AcuraÂ’s typical assembly lines. As for the new colors, youÂ’ll be able to choose between Long Beach Blue, Curva Red and 130R White — all of those shades were previously offered on the NSX. In addition to the main shade, all PMC Edition cars will get a Berlina Black (also an NSX shade) painted roof, antenna and door handles. The quad exhaust will also be finished in black chrome instead of the bright chrome that comes standard. You get the same Y-spoke 20-inch wheels as the regular Type S has, but these are finished in a copper paint, and they sure do stand out. Other exterior changes include a carbon fiber lip spoiler and rear diffuser alongside glossy black side sill garnish and model badging. On the inside, Acura uses carbon fiber trim and adds illuminated side sills and unique Type S-badged floor mats. Each exterior color is paired with a single interior option. The Curve Red car gets an Ebony black interior with red stitching. All Long Beach Blue cars get an Orchid (cream) interior with blue stitching. And finally, the 130R White cars will get a red interior. All PMC Edition cars get a serialized plaque on the center console, as well. Similar to other Acura PMC cars of the past, this one is put through the same quality control checks as the NSX, including a dyno check, rough road simulation and paint inspection. TheyÂ’re also given special coverings for transport to the dealer and delivered via fully enclosed single-car carriers. Yes, you should expect the paint to be utterly perfect upon first inspection. Pricing for the PMC Edition isnÂ’t out yet, but expect it to be available when Acura releases pricing for the full lineup of 2023 TLX models. Related video: