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A car writer's year in new vehicles [w/video]

Christmas is only a week away. The New Year is just around the corner. As 2014 draws to a close, I'm not the only one taking stock of the year that's we're almost shut of. Depending on who you are or what you do, the end of the year can bring to mind tax bills, school semesters or scheduling dental appointments. For me, for the last eight or nine years, at least a small part of this transitory time is occupied with recalling the cars I've driven over the preceding 12 months. Since I started writing about and reviewing cars in 2006, I've done an uneven job of tracking every vehicle I've been in, each year. Last year I made a resolution to be better about it, and the result is a spreadsheet with model names, dates, notes and some basic facts and figures. Armed with this basic data and a yen for year-end stories, I figured it would be interesting to parse the figures and quantify my year in cars in a way I'd never done before. The results are, well, they're a little bizarre, honestly. And I think they'll affect how I approach this gig in 2015. {C} My tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015 it'll be as high as 73. Let me give you a tiny bit of background about how automotive journalists typically get cars to test. There are basically two pools of vehicles I drive on a regular basis: media fleet vehicles and those available on "first drive" programs. The latter group is pretty self-explanatory. Journalists are gathered in one location (sometimes local, sometimes far-flung) with a new model(s), there's usually a day of driving, then we report back to you with our impressions. Media fleet vehicles are different. These are distributed to publications and individual journalists far and wide, and the test period goes from a few days to a week or more. Whereas first drives almost always result in a piece of review content, fleet loans only sometimes do. Other times they serve to give context about brands, segments, technology and the like, to editors and writers. So, adding up the loans I've had out of the press fleet and things I've driven at events, my tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015, it'll be as high as 73. At one of the buff books like Car and Driver or Motor Trend, reviewers might rotate through five cars a week, or more. I know that number sounds high, but as best I can tell, it's pretty average for the full-time professionals in this business.

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

2025 Acura ADX teased as the new entry-level crossover

Acura’s SUVs might not have the luxury cache that models from Lexus and others bring to the table, but their sporty looks and somewhat spritely performance have kept them relevant enough. The automaker is growing its lineup in 2025 with the addition of the ADX, an Integra-based crossover positioned as the new entry point to the Acura catalog. The ADX joins the long-running RDX, MDX, and the new, all-electric ZDX crossover. AcuraÂ’s fourth SUV will get a turbocharged engine and slot under the RDX as a smaller, less expensive option to attract younger buyers. A fourth utility vehicle only expands AcuraÂ’s catalog to six models overall, which is still far short of the expansive though somewhat repetitive Lexus lineup, which offers hybrids and several variants of some models. Emile Korkor, AcuraÂ’s AVP of national sales, said, “The 2025 Acura ADX will add a fourth SUV to our lineup and a new gateway model ready to build on the incredible success of Integra, helping make Acura a destination brand for a new generation of buyers. With the first-ever ADX and all-electric ZDX, the Acura lineup will have SUVs covered from A to Z.” Acura didnÂ’t share any other details about the ADX, but its pricing will likely land somewhere in the mid-to-high-$30,000 range to start. ThatÂ’s roughly midway between the IntegraÂ’s $31,800 starting price and the base RDXÂ’s $44,350 MSRP. If its powertrain matches up with the IntegraÂ’s, performance will be lively, but it wouldnÂ’t be out of the question to see a hybrid pulled from the Civic or other Honda at some point down the line. Beyond the new SUVs, Acura updated the flagship MDX for 2025. Changes include refreshed styling with new wheel designs for some trims and the removal of the frustrating touchpad infotainment system that never really became easier to use over time. In its place is a new 12.3-inch touchscreen that early reviews suggest is a significant improvement.     Acura Crossover SUV