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Honda trademarks 'CDX' nameplate

Less than two weeks ago, we discussed the possibility of an Acura-badged version of the sure-to-be popular Honda HR-V. Now, Acura has gone ahead and registered a new trademark that fits in perfectly with its two other crossovers, the RDX and MDX. Our friends at Auto Guide report the company has reserved the name "CDX" with the US Patent and Trademark Office, with the trademark covering "automobiles and their structural parts." While it's true that these kinds of trademarks are filed regularly, the timing in this case is indicative of something more than simply covering bases. After all, it seems very, very unlikely that we'd have comments from Acura on a premium version of the HR-V on February 5 and a trademark filing for a name that fits the brand's CUV nomenclature less than two weeks later, only for it to not go ahead and build an actual vehicle. Adding to that logic is the simple fact that the compact CUV market, both on the premium and mainstream level, is arguably the hottest in the auto industry right now, and it seems like a virtual guarantee that we'll see an HR-V wearing the Acura CDX name in the not-so-distant future. Should that come to pass, look for the CDX to challenge the near-premium Buick Encore, as well as a potential compact CUV from Infiniti. Featured Gallery 2016 Honda HR-V View 25 Photos News Source: Auto GuideImage Credit: Honda Government/Legal Acura Honda Crossover Economy Cars Luxury trademark honda hr-v

2024 Acura Integra Type S costs $51,995, orders open May 11

The highly anticipated 2024 Acura Integra Type S will start at $51,995 (including $1,195 for destination) and preorders will open up on May 11, 2023, at 10 a.m. Pacific. Now, before you get too excited, know that Acura is only planning to take reservations for "one of the first 200 production units before the high-performance model officially begins arriving at dealerships next month." We'd expect those 200 slots to fill awfully quickly. For those interested in throwing their hats into the virtual ring, the orders will be accepted at Acura.com/Integra. Deliveries to dealerships are planned for June. As we already knew, the Integra Type S will gain a total of 5 horsepower over the mechanically related Honda Civic Type R, though we're not clear on what's changed between the two versions of the 2.0-liter turbocharged four-cylinder powerplant to account for those newly located ponies. A six-speed manual transmission is mandatory, no automatic will be offered. The Type S will benefit from the same dual-axis front suspension design that inhibits torque steer so well in the Type R. Read all the rest of the salient details in our coverage of the Acura Integra Type S reveal. Acura also revealed that the Type S will achieve fuel economy figures of 21 miles per gallon in the city, 28 on the highway and 24 combined. That's down one mpg in the city compared to the Civic Type R, but the rest match up. Now, it is of course worth pointing out that the latest Honda Civic Type R is an excellent car. We not only named it an Editor's Pick, we declared it victorious in a comparison test with its most natural rival, the Toyota GR Corolla (a car that we also like quit a bit). That Honda, which shares a whole host of parts with this new Acura Integra Type S, costs $44,890 (again, including destination). What exactly will account for the $7,105 price difference, and will it be worth it? We will of course have to wait for our turn behind the wheel to find out. But consider our interest piqued. Related video: Featured Gallery 2024 Acura Integra Type S View 26 Photos Acura Car Buying Performance Sedan

Race a Type S Concept and an 8-bit 1991 NSX in Acura's new video game

Acura has unveiled a new mobile video game that features a variety of the brand's notable cars from throughout the past three decades. The game is a spin-off of the brand's "Beat That" commercial, and each level is programmed to look how video games looked when the different cars were in production. Players have the option to drive a race car, new and old Acura sports cars, or a crossover. As part of the “Less Talk, More Drive” advertising campaign, Acura has released a series of commercials with the catchphrase, "Beat That." They're meant to demonstrate the company's competitive spirit, and now Honda's luxury brand has brought about a new way to get those fiery juices going. In the same week as the 2020 Chicago Auto Show, Acura has launched "Beat That" the mobile video game. The game has six levels, each of which features a different car. Each race is a time trial, and the graphics are designed in a way that they match the years of the vehicles. Level 1 takes place at the 8-Bit Beach and features the 1991 Acura NSX. Level 2 takes place at the Warehouse Complex and features the 1998 Acura Integra Type R. Level 3 features a Snowy Summit stage an includes the 2020 Acura RDX A-Spec, while Level 3 is at a Grand Prix Circuit with the ARX-05 Daytona Prototype racecar. A 2020 NSX drives on the Super Skyway in Level 5, and the Type S Concept can be driven in a Cyber Tunnel in Level 6.  The only way to reach the next level within the game is to beat a specific lap time designated for each level. Users can play against themselves, or they can send challenges to friends through social media or other chat platforms. To compete against the best of the best, users can click on a leaderboard time and compete against ghost cars from the previous record laps.  To play the game on a mobile device, click here.