Acura : Integra Gs on 2040-cars

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Acura Integra's racing hopes hinge on Honda

The 2023 Integra has mostly failed to create the stir from long-time enthusiasts that Acura had hoped it would. However, all is not lost; Acura could perhaps regain some street cred if they took the Integra racing, like they did with the Integras of the 80s and 90s. Brand head Jon Ikeda wants to take the 'Teg to the track, but it all depends on whether the leadership at the American Honda mothership permits it. "We want to race this thing, but maybe the Honda PR and marketing guys might have different ideas," Ikeda told Road & Track. That's because the Integra is largely a 2022 Civic Si with a hatchback form factor and new sheetmetal. Honda already sells a Civic Type R race car in several tunes for various classes in the TC America touring car series. That was based on previous-generation Civic, but in all likelihood will continue the program with the latest gen. A racing Integra, then, would seem redundant. On the other hand, Acura has been highly active in motorsports, from 24 Hours of Daytona-winning IMSA DPi prototypes to NSX GT3 race cars to Pikes Peak hill-climbers. Even Honda's F1 cars were re-branded with Acura livery at last month's U.S. Grand Prix in Austin. And it's not like the Integra doesn't have a long history in motorsports. The nameplate as competed in various North American series from SCCA Pro Rally to IMSA sedan to the Import Drag Racing Championships. Perhaps the most well-known Acura Integras to race, though, were Peter Cunningham's white and neon orange RealTime Racing Type Rs that dominated the SpeedVision World Challenge championships around Y2K. Ikeda has said before that he wants Acura to be the performance brand of Honda, and a rumored Integra Type S is in the works with a more potent engine, possibly a version of the upcoming Civic Type R's mill. "We're the performance division of Honda," Ikeda emphasized to R&T, "So we're not going to shy away from Honda, you know? We're going to just have a little bit more fun." While an admirable goal, the brand will struggle if it's merely the performance arm of Honda. It has to be about performance cars, period. That was part of Acura's magic in the 90s; it offered products that, while sharing components with Honda, were distinct and had their own personalities. The Integra was Civic-based, but it had noticeably better handling, more power, and unique design.

Driving the Honda Pilot TrailSport, Alfa Romeo Giulia and BMW 760i | Autoblog Podcast # 786

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor James Riswick. They start the show by talking about the cars they've been driving. James took a road trip to Oregon in a Honda Pilot TrailSport, bringing along a Gazelle Ultimate 380+ e-bike. James also fell in love with an Alfa Romeo Giulia Lusso, while Greg enjoyed an executive experience in the new BMW 760i. Next, they discuss which car they'd buy in 1985 with a budget of $18,000, as well as their pick for a contemporary pickup truck for $50,000. They also interview Tyson Hugie, who purchased a 2006 Acura TSX from James and restored it. Finally, they open the mailbag for an update from a listener about a previous Spend My Money segment. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast # 786 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2023 Honda Pilot TrailSport 2023 Alfa Romeo Giulia Lusso 2023 BMW 760i xDrive Here's $18,000. What would you buy in 1985? Here's $50,000. Which new truck do you buy? Interview with Tyler Hugie, who purchased and restored Riswick's 2006 Acura TSX Spend My Money update Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: 2023 Honda Pilot | Which trim should you choose?

Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."