97 Acura Integra on 2040-cars

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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Future Classics, Acura Integra Type S and Cadillac Escalade-V | Autoblog Podcast #759

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd. They jump right in with some news that Toyota may revive the Land Cruiser in the U.S., followed by rumors of a Nissan GT-R successor. From there, it's on to official confirmation of the Acura Integra Type S revival, followed by a partial rundown of Hagerty's 2023 Bull Market List. After that, it's time for some road test updates. Greg talks about his time in Autoblog's long-term BMW 330e PHEV and contrasts it with the 2023 Cadillac Escalade-V. Byron has been driving a Nissan Rogue, Mazda CX-30 and an Infiniti Q50 — serving as a perfect launch pad for a look back at 2022's best sport sedans. After that, it's a preview of Autoblog's 2022 Holiday Gift Guide.  Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #759 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Return of the Land Cruiser? Nissan's GT-R successor Acura Integra Type S confirmed Hagerty's 2023 Bull Market List What we've been driving 2022 BMW 330e long-term update 2023 Cadillac Escalade V-Series 2023 Infiniti Q50 2023 Mazda CX-30 Best sport sedans for 2023 Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Podcasts Acura BMW Cadillac Infiniti Mazda Nissan Toyota Long-Term Garage

Acura Performance Electric Vision concept sure looks like the next NSX

Production of the second-generation Acura NSX ended in 2022, but the nameplate might not be consigned to the automotive attic for very long. The firm published sketches of an electric concept named Performance Electric Vision that can easily pass as a third-generation NSX. Acura's dimly-lit images hide many of the design study's finer details, but we can tell that the Performance Electric Vision concept features a futuristic design — it almost looks like it was beamed from the 22nd century. Its low front end has either hidden headlights or no headlights at all, and it receives neon green accents as well as a backlit Acura emblem. Pronounced wheel arches and a massive wrap-around windshield define the concept's silhouette, while the back end gets neon green accents as well as an air diffuser that looks like it belongs on a race car. Interior photos haven't been released yet, and Acura didn't have much to say about what powers the coupe. All we know is that it's electric. Officially, the Precision Electric Vision concept illustrates one of the directions Acura's design language can take in the coming years. Could there be more to it than that? While this is pure speculation, we don't think the NSX's spot in the Japanese brand's lineup will remain empty forever, and we've heard vague rumors detailing an electric third-generation model before. Rewind to September 2022: Jon Ikeda, the company's vice president, tellingly answered "I would bet on it" when asked whether the NSX nameplate will return for another generation. He added an important detail: "It's going to be electric." Cast in this light, the Performance Electric Vision concept sure looks like a preview of the next-generation NSX, but bringing it to the market is easier said than done. It takes more than an executive making a proverbial bet to bring a car to production, and Ikeda's team will notably need to convince Acura parent company Honda to spend money on a new NSX. Related video: