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2014 Acura RLX gets trick hybrid all-wheel drive system for LA

Acura has endured a year of mixed reviews and middling sales for its new RLX flagship. Meanwhile, the Japanese automaker has been readying what may be the very best version of the car for its debut. Now the wait is almost over, as Acura will show its 2014 RLX Sport Hybrid SH-AWD at this year's LA Auto Show.
When it comes to dealerships in the spring of 2014, the RLX Hybrid will be the most powerful production car Acura has ever sold. The combination of a 3.5-liter V6 and three electric motors - a 35-kilowatt motor pushing torque to the front wheels and two 27-kW units feeding the rears - creates a total system output of 377 horsepower.
Those rear-end electric motors do more than just add power, they also drive the rear wheels without a traditional rear drive shaft and differential. This newest iteration of the Super Handling-All Wheel Drive calls upon the two rear motors to both drive and brake the rear wheels, vectoring torque in cornering situations for additional grip. All three electric motors make use of regenerative braking to feed electricity back into the system's 260-volt lithium-ion battery pack.

Acura aiming for Chinese production by 2016

Not wanting to be left out of the emerging luxury car bonanza in China, Automotive News is reporting that Acura could begin producing vehicles in the Asian country by 2016. Like Audi, Mercedes-Benz and BMW, Acura will reportedly build vehicles in China using a local partner - Guangzhou Automobile Group Co. in Acura's case - while Cadillac and Infiniti will build their own vehicles locally.
Guangzhou already produces Honda models in China, but the article says that the first Acura produced in that country could be a new compact model based on the Acura SUV-X Concept (shown above), a showcar revealed in April at the Shanghai Motor Show. China's luxury car market is expected to grow to 2.7 million units a year by the end of this decade, which would put it on pace to make it the largest premium car market in the world.

Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."