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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

2021 Acura TLX Type S Road Test Review | Golden and glorious

After spending an entire month with our long-term 2021 Acura TLX A-Spec, I had high hopes for the new TLX Type S. When you start from a good base, that means things can only get better, right? The chassis underneath the base TLX’s flashy sheetmetal is a thing of brilliance. This four-door is taut and responsive the way you expect a high-performance German sport sedan to be, and the SH-AWD system is one of the best in the business, hugely aiding its agility. But not everything about the TLX A-Spec with its 2.0-turbo four-cylinder is perfect in the fun-to-drive column. The 10-speed transmission is mediocre at best, and while the engine makes a good noise, an Accord with its 2.0-turbo can outrun it in a straight line. ThereÂ’s enough thrust to keep things lively, but itÂ’s not going to raise your pulse. Enter the TLX Type S. It marks AcuraÂ’s mighty return to performance cars (beyond the NSX), and itÂ’s a chance for Acura to address our issues with the standard TLX. LetÂ’s get into it. The Type S boots out the four-cylinder in favor of AcuraÂ’s totally new 3.0-liter turbocharged V6. This engine is exclusive to the Type S for the time being, and itÂ’s a winner. DonÂ’t expect a high-revving classic Honda experience, though. Instead, just like the new turbocharged Civic Type R, this V6 is a torque monster. The peak 354 pound-feet hits low in the rev band at 1,400 rpm then carries on up to 5,000. Its peak 355 horsepower is made at 5,500 rpm, and redline comes shortly thereafter at 6,200. Acura still found a way to make this relatively low-revving V6 sound more frenzied than it actually is. The trip up to redline in Sport and Sport+ (which opens the active exhaust valves) is music to the ears. ItÂ’s not punishingly loud, but the pitch increases with revs to a much higher note than you might suspect. Open the windows, and youÂ’ll also get some turbo-spooling noises for even more drama. The personality and character level of this engine is off the charts compared to the standard 2.0T. Only BMWÂ’s inline-six — in the M340i — offers up a similarly enticing noise. The pull from this engine matches the sound it makes, too. Good luck finding a dead spot or weak point anywhere, because it doesnÂ’t exist. ThereÂ’s no cliff of torque at the end of the meaty rev band, and while the Type S might not win every stoplight drag race — Acura estimates an approximately 5-second trip to 60 mph — itÂ’s plenty quick enough to have a hell of a good time in.

Acura RLX gets chassis upgrades, AcuraWatch for 2016

As Acura's flagship sedan, it makes sense for the RLX be available with the brand's premiere technology. So for the 2016 model year, two trims of the luxury vehicle are getting the latest version of the AcuraWatch suite of safety tech. While the 310-horsepower, 3.5-liter V6 carries over, all trims of the 2016 RLX get an updated suspension tune with decreased spring rates and a less stiff rear stabilizer bar. The changes should provide a more plush, quieter ride inside. There's also a new color available called Acura Silver Metallic. When equipped with either Technology Package or the Advance Package, the 2016 RLX also gets a mix of cameras and radar to provide several safety luxuries that the brand wraps together as AcuraWatch. The system includes things like adaptive cruise control, collision mitigating braking and blind spot information. This improved version adds a Cross Traffic Monitor and Road Departure Mitigation. The latter aid watches the lines on the road to help keep the sedan in its lane. If RDM detects a possible accident, it can even provide steering and braking assistance. Furthermore, the Advance Package now receives Acura's Surround View Camera that places four cameras on the sedan to provide a 360-degree view when needed. The RLX's pricing remains the same from last year with the base version starting at $50,590, plus a $920 destination charge on all models. The Technology Package takes the price up to $54,450, and models with the Advance Package will run $60,450. 2016 Acura RLX Adds AcuraWatch™ and Other Enhancements to Elevate Premium Sophistication and Value AcuraWatch™ expands scope and content of safety and driver assistive technologies Chassis tuning enhances ride quality; 19-inch wheels with new bright finish standard on all trims Manufacturer's Suggested Retail Price (MSRP) unchanged With the most comprehensive suite of safety and driver assistive technologies yet available on an Acura, the 2016 RLX luxury sedan goes on sale March 3 with manufacturer's suggested retail prices (MSRP) unchanged from the previous model year. This price hold represents a significant value, especially for the Technology package due to the addition of AcuraWatch™ and Advance package that includes the first U.S. application of Acura's Surround View Camera system3. Both RLX packages will also adopt the application of Road Departure Mitigation (RDM) and Cross Traffic Monitor.