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2020 Acura TLX PMC Edition will be hand-built alongside the NSX

At next week's 2019 New York International Auto Show, Acura will reveal a pair of new models, the 2020 TLX PMC Edition and MDX PMC Edition Prototype. The duo will be limited-run models that get final assembly at Honda's Performance Manufacturing Center (PMC) in Marysville, Ohio, along the same production line as the Acura NSX. The TLX PMC Edition goes on sale this summer with a starting price of around $50,000. Production will be limited to just 360 models hand-assembled over a six-month period. The production version of the MDX PMC Edition will be built sometime after the TLX PMC run is complete. Think of the TLX PMC as an A-Spec performance model with features available with the Advance Package like a surround-view camera, heated rear seats, a heated steering wheel and power folding mirrors. Currently, the two packages are mutually exclusive. There are no performance upgrades beyond what the A-Spec already offers. Power from the 290-horsepower 3.5-liter V6 is sent to all-four wheels through a nine-speed automatic. The TLX PMC uses Acura's Super-Handling All-Wheel Drive (SH-AWD) to manage the power at each wheel. It also gets the A-Spec's stiffer dampers and quicker steering ratio. 2020 Acura TLX PMC Edition View 11 Photos The exterior design, too, is based on the TLX A-Spec, with a restyled front bumper, dark chrome trim, larger exhaust tips and a black spoiler. Likewise, the interior is based on the A-Spec trim, with heated and ventilated front sport seats, leather and Alcantara seating, a black leather steering wheel, a black headliner, a red instrument cluster and red accent lighting. Black 19-inch 10-spoke wheels and Valencia Red Pearl paint are exclusive to the TLX PMC. The paint uses mica, metal flake and super-high transparency nano pigments to give it a richer color and was previously only available on the NSX. The roof panel, door handles, grille and lower bumper are also gloss black. What makes the TLX PMC Edition (as well as the future MDX PMC) truly special is the hand assembly. Basically, the body-in-white (a basic unfinished unibody) will move from the main assembly plant in Marysville to the nearby Performance Manufacturing Center. There, workers will install the drivetrain, suspension, wiring harnesses and electronics. The car then goes to the paint booth before the interior is installed.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Acura NSX ScienceofSpeed Dream Project brings another wing to SEMA

Acura rolled into SEMA last year with its non-hybrid NSX GT3 race car, that FIA spec-series competitor pulled to Vegas on a trailer behind a GT3-themed Acura MDX. Sticking with the GT3 theme this year but going road-legal, Acura worked with Arizona-based ScienceofSpeed on a GT3 package that NSX owners can put in driveways. The result is the lower, more powerful, more wing-y NSX "Dream Project." Liquid-cooled injecting for the twin-turbo boosts output, adding 37 horsepower for a total of 610, and another 31 pound-feet of torque to register 507. A lightweight steel exhaust sheds 16 pounds and bestows those magnified numbers with magnified bass. A custom suspension drops the coupe by a little more than an inch, a custom iLIFT suspension add-on automatically raises the front axle two inches if the NSX detects a hurdle. The ScienceofSpeed aero kit includes all you'd expect from the alphanumeric "GT3:" front strakes, wider rocker panels, larger rear diffuser, a rear wing, gold powdercoated carbon ceramic Brembo brakes, and wider Pirelli Trofeo R tires wrapped around Advan GT forged wheels. Drench the package in two-tone Andaro Nouvelle Blue Pearl and gloss black roof, and the NSX Dream Project's ready to be driven from climate-controlled garage, to parking-lot car show, back to climate-controlled garage. If the owner decides to test a limit or two, Recaro Pole Position seats and a gaugeART OLED display will keep him locked in and informed. Related Video: