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There will be a third-generation NSX, says Acura V.P.

The second-generation Acura NSX might be going out in a blaze of glory, but it won't be the last we see of the supercar. This promise comes directly from Acura Vice President and Brand Officer Jon Ikeda. Furthermore, Ikeda implied that the next version might be electric. Ikeda divulged thoughts about a third-gen NSX while being interviewed by The Drive and Motor Trend. To the former, he explained Acura's mission with the the mid-engined supercar. "We make an NSX when there's something we want to say. The first-gen was gas. Second-gen was a hybrid. There's gonna be another one." Unless Ikeda is talking about hydrogen or some kind of heretofore undisclosed technology like  Mr. Fusion, this pretty much means electric. That means the NSX is likely to take another hiatus after the Type S closes out the 2022 model year. Between the first and second generations, the halo sports car had an 11-year absence on the market. Ikeda laid out the reasons for the nameplate's 2016 return when he spoke to Motor Trend. "Honda is one of the biggest gasoline engine makers in the world and needed to see what will happen in a world turning away from engines," he explained. It was always meant to be a halo car. "We didn't go into it to make a lot of money," he stated. The second generation had a much shorter lifespan than the game-changing first gen. That one spanned one and a half decades, from 1990 to 2005. The current generation, once it exits stage left in 2022, will have only had a six-year run. One could argue that the first gen overstayed its welcome, though. After thoroughly turning the supercar world on its ear, by forcing Ferrari et al to reconsider their engineering, the NSX's competitors quickly caught up to Honda's lead. While the NSX did undergo a couple of major changes during its first lifespan, by the time it left the market it was more of a dwindle. Acura is determined not to let that happen with the current NSX. In this case, they're sending it off with the most powerful iteration yet, a 600-horsepower Type S with reworked turbos, cooling system and aerodynamics and limiting production to 350 worldwide. Ikeda told Motor Trend, "We didn't want to let the NSX die on the vine either. To go quietly into the night is not what it deserves."

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Acura releases yet another NSX track teaser vid

On Sunday, August 4th (yep, that's tomorrow), a prototype version of the all-new Acura NSX will make its public track debut ahead of the Honda 200 IndyCar race. Acura has already given us a short video snippet to enjoy, but now it's added one more to get our hearts racing just a little more.
Before you watch it, make sure your speakers or headphones are turned up, because what the low-resolution video lacks in visual quality, it more than makes up for with its audio of the NSX's exhaust screaming as the car tackles Mid-Ohio. And at the end of the video, the caption reads "watch the NSX racing prototype take a lap."
Acura isn't joking either. From what we hear, the car is expected to take one lap before the race and then disappear for the weekend. Scroll down to see and hear the NSX in action.