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2019 Acura NSX inner workings revealed in Shin Yoshikawa cutaway drawing

Artist Shin Yoshikawa is known for his intricate drawings of cars, which show every little detail under the metal skin in a cutaway fashion. The hand-drawn, pointillist pencil work re-creates the cars in immense detail, and Yoshikawa's work has been celebrated for years. Some time ago, Yoshikawa was featured on "Jay Leno's Garage," talking about his art and just how much work it is to draw the cars like he does. Now, Yoshikawa has been asked to draw the Acura NSX, and the result is fantastically good, showing everything that makes a new NSX tick — including its SH-AWD power unit. Yoshikawa says the powertrain made the NSX a real challenge to re-create on paper. "The NSX's innovative power unit was extremely challenging to draw, making the second-generation NSX the most difficult vehicle I have sketched," Yoshikawa said. "Everything comes down to the details. If you don't understand the technology that goes into building vehicles, you won't be able to build them, and you certainly can't draw them." It took Yoshikawa months of work and background research to be able to draw the final result. The amazing thing is that the car was "largely" drawn from notes and memory, showing how deeply Yoshikawa gets into his work. The NSX was also updated for 2019, after two model years. For next year it gets a new exterior color, Thermal Orange, and some structural improvements to make it stiffer and more responsive, says Acura.Related Video: Driving Iron Man's Favorite Supercar, The Acura NSX | Translogic 215

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2021 Acura TLX Type S First Drive Review | Adapting to a changed world

SALINAS, Calif. — A lot has changed since Acura offered its last Type S model over a decade ago. Tesla's EVs have plundered a sizable chunk of market share, Korean manufacturers have stormed the near-luxury and luxury segments, and Acura, in an effort to restore the luster of their once-revered nameplate, rebooted the legendary NSX as a hybrid-powered supercar halo with the hopes that desirability (and some hardware) will trickle down into the rest of the lineup.  That last part is key to understanding the mission of the new 2021 Acura TLX Type S. Though the premium sport sedan segment isnÂ’t necessarily hotly contested, the Type S still plays a critical role in bolstering the brandÂ’s credibility. Positioned as a step above the turbo four-cylinder-powered TLX ($39,500) and the better-equipped TLX A-Spec ($45,500), the TLX Type S starts at $53,325 and packs a number of performance upgrades that make it high-performance capable. Just don't expect it to be as track-worthy as a Honda Civic Type R. The Type S is built on AcuraÂ’s stiffest sedan chassis to date. Packing an all-new twin-scroll turbo 3.0-liter V6 under its flared hood, the Type S makes 355 horsepower and 354 pound-feet of torque. Despite gains of 83 hp and 74 lb-ft, combined fuel economy drops only 3 points to 21 mpg with the hotrod V6. Aiding the cause is a cylinder deactivation system and active vibration control to mask the transition between six and three cylinders.  Chassis updates include extra bracing for a 13% stiffer body, 40% stiffer front springs, thicker stabilizer bars, more aggressive shock valving, retuned steering, and larger four-piston Brembo brakes. Standard 20-inch wheels and tires are the largest yet for TLX, and Pirelli P Zero summer tires are available with an NSX-inspired design. Tying it all together are drive modes with a new Sport+ setup: Turn and hold the centrally positioned mode selector for 1 second, and throttle response, shifting, exhaust valve, steering effort, damping, torque vectoring, and even interior lighting take on a more aggressive calibration. To showcase these enhancements, Acura held the Type S first drive at WeatherTech Raceway Laguna Seca, hauling up a few historic vehicles for good measure including a first-gen NSX and a Honda S2000 CR. Old school Type S specimens included a 2001 CL, 2007 TL, and a 2007 RSX.