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Acura races into anime with 'Chiaki's Journey' web series

For the twelfth year in a row, Acura is a presenting sponsor and the official vehicle of the Sundance Film Festival in Park City, Utah. Acura created a four-part anime series called Chiaki's Journey combining the medium Sundance celebrates, Japanese anime, the automaker's fuller Type-S lineup, and the new Acura Integra hatch. Unlike most of the films at the festival, however, Chiaki's Journey runs a total of four minutes and 12 seconds, each episode lasting just over a minute. The story centers on Chiaki, a young Japanese woman from a family of racers who knows how to hustle a car around a track, but who has a temper that runs faster than her vintage Integra can rev. The villain is Erich Kang, the same rich and insufferably arrogant hotshot from every video game and car movie, piloting a non-descript blue hot rod. He's clearly the guy everyone would like to beat, and he knows he's that guy. When Chiaki gets behind the wheel to teach Kang a lesson in lap times, her uncle Noboru steps in to teach her the lessons she'll need to need to win.  Being so condensed, each installment plays like a trailer for a longer episode. Acura managed to fit in all the cars, though: Spot the 2022 MDX Type S, NSX Type S, TLX Type S, and 2023 Integra. The car brand got the obligatory Japanese rock anime intro as well, thanks to the all-female metal band NEMOPHILA doing the song "Raitei.” You can see the first episode above and the rest at Acura's dedicated Type S site.  Related video:

Acura will sell its EVs exclusively online starting in 2024

Honda has big plans for the new year and electrification will play a huge part of that, the company's recently-promoted SVP of Sales, Mamadou Diallo, told reporters on Tuesday. Expect to see a lot more Honda and Acura hybrids on the road this year, ahead of a major EV push come 2024. Overall, Honda is officially aiming to move 1.2 million units in 2023, with Acura shooting for 160,000 units, a 20-25% increase over what they sold in 2022. And although the company managed to maintain a single-digit days' supply of vehicles throughout last year, it enters 2023 with a glut of cars and trucks and a 17-day supply. As such, dealers are going to be looking to move a lot of that inventory before this year's models start arriving so fingers crossed, we could potentially see some Tesla-level price cuts in the near future. "In 2023, we will see the strategies we've been talking about, including growing sales of light truck models, increasing volume of hybrid-electric models and the start of digital sales at Acura," Diallo said in a Wednesday press release. "All this leads toward our vision of 100-percent electrified sales by 2040 to fulfill our ultimately goal of zero emissions by 2050."  The ZDX and ZDX Type S will be Acura's first full-EV offerings and serve as the harbingers of the company's new, exclusively online EV sales strategy. Diallo didn't have much additional information regarding how the system would work — such as whether haggling was allowed or how individual vehicle prices would be set — but assured the assembled journalists, "as we get closer to [the ZDX debut], we certainly will be discussing this a little bit more with our dealer body and the press in general. For right now we're still finalizing all those details." Acura joins Ford, Volvo, GM and VW in shifting its electrified vehicle sales to the digital marketplace.  For its part, Honda is planning a significant increase in its hybrid vehicle production in 2023, starting with the newly-redesigned Accord and Accord Hybrid (they'll also be Honda's first with Google Built-In). The company "will continue to increase hybrid sales through core models as an important step in bridging customers to full electrified vehicles while reducing GHG emissions," the Wednesday release reads. Honda anticipates a solid half of this year's CR-V and Accord sales to be of the hybrid variety and its efforts bolstered in 2024 with the introduction of a new Civic hybrid.

Heritage-inspired Long Beach Blue joins the Acura NSX's color palette for 2021

Acura announced it's expanding the NSX's color palette with a heritage-inspired hue named Long Beach Blue for the 2021 model year. The color was inaugurated during the 2002 model year by the first-generation NSX. Shake the thoughts of the Pacific Ocean and its sandy beaches out of your head; the color is named after the Grand Prix of Long Beach, which Acura sponsors, not after a surfing spot. It joins other motorsport-themed colors, including Indy Yellow and Thermal Orange, and is a reformulated version of the first Long Beach Blue released some 18 years ago. It looks a little bit lighter than the color that inspired it, though it's just as eye-catching. It doesn't sound as if Acura is making any major mechanical modifications to the NSX for 2021. Power still comes from a gasoline-electric hybrid drivetrain that consists of a twin-turbocharged 3.5-liter V6, a nine-speed dual-clutch automatic transmission, and three electric motors. The system's total output checks in 573 horsepower and 476 pound-feet of torque, and the NSX reaches 60 mph from a stop in three seconds flat.  Acura will begin delivering the 2021 NSX in early 2021, and pricing starts at $159,145 once a mandatory $1,995 destination charge enters the equation. 130R White, Curva Red, and Berlina Black are the only colors included in the aforementioned price. Enthusiasts who want Long Beach Blue will need to pony up and extra $1,000 for it. Colorful past Acura offered the original Long Beach Blue from 2002 to 2005. It replaced Monaco Blue Pearl, which was offered in 2000 and in 2001, but buyers shunned it. Only 88 cars were ordered in Long Beach Blue, according to the company's archives department, so it's one of the rarest first-gen NSX colors. Time will tell if it's more popular in the 2020s, or if it will be remembered as one of the rarest second-gen NSX colors, too.