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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Acura TLX caught naked in production guise, can you spot the differences?

Acura doesn't tend to do concept cars these days that don't foreshadow a specific upcoming production model. The ZDX prototype of 2010 previewed the production version, as did the ILX and RLX showcars of 2012 and the MDX of 2013. The NSX concept is on its way to production, as the SUV-X concept is likely to do as well in the coming years. So when Acura revealed the TLX prototype at the Detroit Auto Show a few months ago, we all but knew it would only be a matter of time before that, too, would be produced. And here it is.
Spied all but completely undisguised while undergoing testing, this pair of TLX prototypes (one in white, one in black) looks almost identical to the show car. You might spot a few minor tweaks here and there - the strip of LEDs in the lower front bumper have been replaced by round fog lamps and some of the chrome accents are missing - but by and large, we're looking at the same vehicle we saw in Detroit earlier this year.
The finished production version of the TLX is expected to debut at the New York Auto Show next month, after which it will replace both the TSX and the TL, slotting in between the smaller ILX and the larger RLX in Acura's sedan lineup.

2025 Acura MDX prices rise thanks to new tech and audio

Acura revealed the 2025 MDX in April. Now, in advance of the updated flagship crossover arriving at dealers, the brand's released pricing. We'll start with the numbers, prices rising anywhere from $850 to $1,550, with $100 of that being a higher $1,350 destination charge. MSRPs for the latest MDX after destination, and their differences from 2024, are: Base FWD: $52,250 ($850)  Base SH-AWD: $54,450 ($850)  Technology Package FWD: $57,650 ($1,550) Technology Package SH-AWD: $59,850 ($1,550) A-Spec SH-AWD: $62,850 ($1,050) Advance Package SH-AWD: $67,350 ($2,000) A-Spec Advance SH-AWD: $69,350 (New trim) Type S Advance SH-AWD: $76,300 ($1,250) What's the extra money get? Most importantly, a new infotainment system coded on Google built-in that jettisons the unwieldy and unloved Acura True Touchpad interface for a 12.3-inch touchscreen. Having Google built-in means an enhanced version of Google Maps is on board, along with various apps from the Google Play store (including Android Auto and Apple CarPlay). The center console space formerly reserved for the touchpad and wrist rest houses a wide, shallow bin and an easier-to-access wireless phone charger. Elsewhere in the cabin, there is a new Bang & Olufsen sound system with either 19 or 31 speakers in all but the base trims, better hardware for the AcuraWatch driver assistance suite, and additional sound deadening plus rear laminated glass on most trims. Exterior visual differences are also subtle, with revised lower fascias for both standard and Type S models, new grille inserts for both, and a revised grille surround that removes the chrome lipstick look of the standard MDX. The taillights are now darker, and there are new wheel designs throughout. There might be a few more Easter eggs for MDX lifers, too. A member at the MDXers forum pointed out that the 2025 Advance trim features a body-colored skirting just like the late third-gen MDX instead of the black skirting applied on the fourth-gen through 2024.    As for those trims, the A-Spec with the Advance Package is new, finally letting buyers combine the A-Spec's sportier appearance with the Advance's luxury and tech features such as 16-way power front seats, a head-up display, and surround-view camera. Acura also puts quilted leather seats in the new trim, the stitched hides once exclusive to the Type S.