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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

Acura NSX bodywork to be sheathed in zirconium e-coat, fewer paint layers

Automakers make halo cars to drum up excitement and show off what they can do, but there's more to it than that. Advanced platforms allow a company's engineers to experiment with all sorts of technologies. And in the case of the upcoming new Acura NSX, that includes new paint processes.
Speaking with Autoline in this video interview, Honda's North American Senior VP Jon Minto talked about an innovative zirconium e-coat which it's applying to the new NSX. Unlike some experimental paints developed for Formula One, however, this coating is not designed to minimize drag or enhance cooling: it's designed to be more environmentally friendly.
It's one of a few measures which Honda is implementing on the NSX before expanding it to more accessible models, along with another process that uses fewer coats to reduce energy consumption by 40 percent. Watch the interview with Autoline host John McElroy right here.

2023 Acura Integra w/ CVT starts just under $32,000

Pricing for the 2023 Acura Integra is out, and it's unsurprisingly a fair bit more expensive than the Civic it's based on. The base model starts at $31,895 including the $1,095 destination charge. The base version comes only with a CVT, as does the next highest A-Spec trim. To get a manual transmission, you'll have to fork over $36,895 for the top A-Spec with Technology. Fortunately, the manual isn't any more expensive than the CVT version. The full pricing breakdown is below. Integra: $31,895 Integra A-Spec: $33,895 Integra A-Spec with Technology Package: $36,895 The base model comes well equipped. Standard features include LED lighting, a sunroof, heated seats with power adjustment on the driver side, an eight-speaker sound system, 10.2-inch instrument display, 7-inch infotainment screen and Apple CarPlay and Android Auto. The standard safety feature list is quite good with adaptive cruise control with lane-keep assist and stop-and-go (the latter on CVT only), blind-spot monitoring and automatic emergency braking. And all Integras come with the same turbocharged 1.5-liter four-cylinder making 200 horsepower and 192 pound-feet of torque. They also have two years of free scheduled maintenance (oil changes, tire rotations and inspections). The A-Spec model mainly adds the sporty A-Spec appearance package, while the A-Spec with Technology Package adds quite a few more features. It includes adaptive suspension with adjustable stiffness, a larger 9-inch infotainment screen, ambient interior lighting, leatherette and faux suede upholstery, power adjustment on both front seats, a 16-speaker sound system, wireless Apple CarPlay and Android Auto, wireless phone charging and more USB ports. And of course that top trim is available with a six-speed manual, which also adds a mechanical limited-slip differential like in the Honda Civic Si. Related Video: 1999 Honda Civic Si | Retro Review