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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

The all-women Acura NSX team previews a way forward for racing

DAYTONA, Fla. — There is a team at the 24 Hours of Daytona that's just like any other team, with experienced drivers who rightly earned their spot in the top endurance racing series in America. They are prepared to run a full season in a competitive car, and they even set the fastest time in their class at the pre-season Roar Before the 24 test. The only difference between this team and any other is that its drivers happen to be women. We went to Daytona to talk to them about their journey to the race. The No. 57 Heinricher Racing with Meyer Shank Racing Acura NSX GT3 Evo team features a roster of talented, experienced drivers: Katherine Legge, Simona de Silvestro, Bia Figueiredo and Christina Nielsen. While there have been four other all-women lineups at Daytona before, the No. 57 team is the first to be considered truly competitive. Team founder Jackie Heinricher, a biotech CEO who has raced in Ferrari Challenge, Global Rallycross Lites and Lamborghini Super Trofeo, was coached by Legge. Two years ago, she had the idea to run a car full of women – and not just a token effort, but rather a car full of drivers who could win. "The car does not know your gender, and I feel as if this sort of professional effort legitimizes that in a way that's particularly important and inspirational outside of racing," Heinricher told Autoblog. Heinricher had seen Legge struggle to get the right funding for rides before, so she didn't want to limit this team to whoever could pay. So, she first lined up the funding, thanks largely to support from primary sponsor Caterpillar. It took awhile, though, as many companies simply told her that they were out of racing sponsorships entirely. "I think perseverance might be the most underrated human quality," Heinricher said. "I just didn't give up." After funding was in place, she found a competitive partner in the Meyer Shank Racing crew, whose owner Michael Shank has run a pair of factory-backed Acura NSX GT3s in IMSA's GTD class since 2017. The GT3 shares an engine and turbo with the road-going NSX but ditches the hybrid system, making it about 670 pounds lighter. The No. 57 car is an EVO variant, which Legge helped develop, and it features improved aerodynamics to better suit it to the mix of pro and amateur drivers who take shifts racing in the GTD class. Legge had been on Shank's NSX team for the past two years as well, so Heinricher reached out to her for help assembling women who truly had the ability to win.

2021 Acura TLX is the first model with Honda’s new proprietary airbag

When it arrives in showrooms this fall, the 2021 Acura TLX will be the first vehicle equipped with the new three-chamber front passenger airbag design Honda announced last year, reinforcing the automaker’s commitment to infused the sports sedan with state-of-the-art safety bonafides. As explained in the video above, the new airbag was designed and developed by engineers at HondaÂ’s R&D campus in Ohio and auto supplier Autoliv to mitigate the risk of severe brain trauma associated with angled frontal collisions. With its official launch in the 2021 TLX, the airbag will begin to be offered to other automakers through Autoliv. Work on the new airbag design stemmed in part from a 2013 U.S. Department of Transportation study that used MRI scans to look at brain injuries resulting from vehicle accidents and led to the creation of Brain Injury Criteria methodology for measuring brain injuries in vehicle crashes. Accordingly, Honda and Autoliv designed an airbag that does away with the traditional single-inflatable chamber in favor of something likened to a catcherÂ’s mitt, with a central “sail panel” net catching and slowing down the head and directing it inward between the two inflated side chambers. The idea is to better manage lateral forces in a collision that can cause an occupantÂ’s head to rotate severely and at high velocity. Honda is hailing the new airbag as a major advance in airbag design. It follows the companyÂ’s introduction, in 1990, of the first vertically deploying front passenger airbag for the 1991 Acura Legend, a design that became broadly adopted in the industry. Honda is packing lots of other safety features into the 2021 Acura TLX, including knee airbags for driver and front passenger, both contained beneath a panel on the underside of the instrument panel, and eight airbags total, the most ever for the model. It will also come standard with the AcuraWatch suite of advanced safety and driver-assist technologies and AcuraÂ’s Advanced Compatability Engineering body structure, which has been advanced to boost occupant safety by redirecting energy away from the passenger compartment in a frontal crash. Acura says it expects to get a five-star crash rating from the National Highway Traffic Safety Administration and a Top Safety Pick+ rating from the Insurance Institute for Highway Safety.