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Acura will let you reserve a 2023 Integra starting next month

For anybody who is trying to get their hands on the 2023 Acura Integra right when it comes out, this one’s for you. Instead of a normal launch, Acura is launching the Integra with a reservation list.  YouÂ’ll be able to reserve and pre-order an Integra online starting March 10. Of course, the reservation process still fully involves dealerships, as Acura states, “reservations handled by participating dealers” at the bottom of its press release. Acura hasnÂ’t revealed production details or even shown us photos of the IntegraÂ’s interior yet, but since itÂ’s going to ask folks to reserve a car to buy, we suspect those details and photos will be coming soon. If you want a sneak peek, we got some photos of the partially-covered interior of the Integra Prototype. Pricing is just as vague as before, too, as Acura simply states that it “will start around $30,000.” The actual website where Acura directs you says “supply will be limited” of the Integra. In todayÂ’s market, that very well may be true. However, the base Integra has never been, nor do we expect it to be, a limited-availability model. ItÂ’s an entry-level, sporty hatchback that will eventually be widely available, even if a certain level of hype makes them thin on the ground upon initially launching. Basically, donÂ’t be fooled by the messaging. If you do want to reserve one, Acura has a sign-up on its website that will put you on a list to be notified the second the reservation site goes live. ThereÂ’s no suggestion that any deposit will be required to reserve a spot for now, but weÂ’ll be looking out for details on that closer to the launch of reservations on March 10. Related video:

Toyota tops Consumer Reports best, worst used car values

We often mock Toyota for building boring, soulless cars, but a new study by Consumer Reports suggests that regardless of whether that's true, the company has some of the best used cars on the market. In its report on used cars from 2004-2013, the Japanese automaker had 11 vehicles among its brands on the list - more than any other automaker.
CR breaks the list down by cost and vehicle size, and Toyota has at least one entry at every price point and in nearly every segment. To score a recommendation, a vehicle had to perform well in the magazine's initial tests and score above-average reliability results. It also tried to only suggest cars with electronic stability control. Of the 28 recommended vehicles, Honda/Acura had the second most mentions at six, and Ford, Hyundai and Subaru managed two each.
The Detroit brands also made it to the list, but not in a positive way. Consumer Reports compiled a list of 22 vehicles it wouldn't recommend because "they have multiple years of much-worse-than-average overall reliability." General Motors had the most unrecommended models on the list at six, but Chrysler and Ford weren't far behind, with five cars each from their brands not making the grade. The full list of recommendations is available on CR's website.

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.