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2013 Acura ILX 2.4

Going Mainstream Has Its Privileges
Acura's experiment with niche models has failed. Competing in the luxury car business by filling white space with product just didn't work for the Japanese automaker. In place of slow-selling models like its ZDX and quirky first-gen RDX, the mindset at Acura has recently switched to more conventional products with vastly improved volume potential. The redesigned 2013 RDX, for example, sold almost as many units in 2012 as it did in 2010 and 2011 combined, and the all-new 2013 ILX has sold more units each month - since going on sale in May - than Acura sold in ZDXs and RLs in all of last year.
While the redesigned RDX is a crucial product to compete with luxury compact crossovers, the ILX might be the most important new product for Acura, as a growing number of premium makes are starting to realize the importance of upscale entry-level compact cars. Ironically, this segment was a pivotal part of the brand's success in the 1980s and '90s thanks to the Integra, but Acura completely abandoned the genre when it killed off the RSX coupe in 2006. The addition of the ILX not only gives Acura a competitive small car again, it also drops the brand's entry price by almost $5,000.

2021 Acura TLX A-Spec Long-Term Wrap-Up | Not-so-long-term car

Been wondering what ever happened to our long-term 2021 Acura TLX A-Spec test car? Wonder no more, for we have answers to share with you in our long-term wrap-up. Last we updated you on our bright Apex Blue sport sedan, it was experiencing electrical gremlins aplenty. We weathered odd issues — random shifts into Park while stopped, infotainment glitching — the car simply decided to not start one day. This led to it being flat-bedded to the Acura dealer where it stayed for an abnormally long time. It was just over two months to be exact. The problems were ultimately determined to be from water intrusion to the fuse box, and some of the wait was for parts that had become corroded due to water being where it absolutely shouldnÂ’t be. Of course, our first question was, how did water get into the fuse box? Acura didnÂ’t have an obvious answer for us at first, but donÂ’t worry, we eventually got one. So, once the parts were in and installed, Acura gave the car a clean bill of health, and we took it back with only a month left in our year-long loan term. Unfortunately, our TLX would not make it that long. Editor-in-Chief Greg Migliore took the TLX for this final stint. Two weeks of regular driving went by without any issue, but then the electrical gremlins returned. One afternoon he went out to the car and the dash lit up like a Christmas tree, sending the car into what Migliore said felt like a limp mode. The car technically ran, but it was not drivable. This meant yet another trip on the flatbed to the Acura dealer for another diagnosis. The days came and went, and eventually our original year-long loan term with the TLX expired. Approximately a month after this, Acura finally had answers for what had befallen our poor TLX.  Why so long, you ask? Acura actually called in engineers to try and sort out what had happened with this particular car. The answer? Water in the fuse box, once again. Apparently, the water intrusion issue from before hadnÂ’t been fully solved because the original source of leakage wasnÂ’t found in the first go-round, and water was still making its way into the fuse box. Acura tells us that trying to find the source of the intrusion is quite challenging, and thatÂ’s why it took the dealer and engineers so long to diagnose and sort out.

Acura Integra to capstone combustion era as EV transition begins

The recent launch of the resurrected Integra nameplate is just part of a larger shift in mission at Acura. Its leaders have repeatedly said they want Acura to be the performance brand of Honda, where driving fun and dynamics come first. However, in a new report, Acura says it plans to go big on fully electric vehicles, at even greater speed than its parent company, by skipping the hybrid step altogether. According to Acura assistant VP of sales Emile Korkor, the Integra was a capstone to the internal combustion era at Acura. It marked a sort of homecoming to the marque's performance pedigree, and once Integra is launched, the brand will move forward with electrifying its lineup. The company's plans were revealed in an Automotive News interview, where Korkor said, "We're going to bypass hybrids altogether. So our shift is going very rapidly into BEV. That's our main focus." At first blush, that seems to be at odds with brand boss Jon Ikeda's public statements about Acura. As recently as a couple of weeks ago, Ikeda was saying that he wanted to take the Integra racing, as something of a mascot for the "fun" brand at Honda. Perhaps we've been desensitized to automakers making big proclamations about EV transitions a la Jaguar, Land Rover, Bentley, and Infiniti, but typically the green messaging has not been about performance in the traditional sense. Says Korkor, "We're not just dipping our toe in the water with electric at Acura, we are jumping all in. And that's not just because we need to. It's because we want to. Acura is really focused on performance, and electrification is one of the greatest ways we can augment that performance." While electrification and performance are not mutually exclusive, we have yet to drive an EV that connects to the road as beautifully as a 1990s Integra or NSX did. Acuras have never been about power and torque. Yet they were still compelling performance cars thanks to brilliant steering and driving dynamics. Then there's the issue of what Acura represents. Back in February, Ikeda said that Acura was purposefully holding off on an EV strategy because it needed to re-establish its performance bona fides. Now, Korkor says, "The benefit of returning to the Integra right now is that it's going to help shepherd a new generation of customers and build loyalty as we move into a new era." The problem is, the Integra alone isn't enough to establish that performance cred.