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Driving Iron Man's Favorite Supercar, The Acura NSX | Translogic 215

There's fast, and then there's 3 electric motors plus a twin-turbo 3.5L V6 fast. On this episode of Translogic, we're dealing exclusively with the latter. Our host Jonathon Buckley heads to Atlanta, GA to experience the hybrid-electric power of the Acura NSX. Bucko even had the opportunity to chat with the car's chief engineer about how the NSX is evolving the segment, much like its predecessor did nearly 3 decades ago. "It's gonna change the automotive segment very much like that original car did," said Jason Widmer, Chief Engineer for the NSX. Referencing the all-aluminum body on the original car and the 3 extra electric motors on the current model, Jason brings to light some of the more leading edge pieces of technology in the vehicles. Between the insanely smooth acceleration and the wonderfully loud engine noises, this is one hybrid that seems to give drivers the best of both worlds. This car has so much cool tech, it's no wonder it was Iron Man's vehicle of choice in the cinema blockbuster The Avengers. This is one car you have to see to believe so check out the episode above and see what we mean! Click here to find more episodes of Translogic Click here to learn more about our host, Jonathon Buckley Acura Hybrid Performance Supercars Translogic Videos Original Video supercar electric supercar hybrid supercar electric hybrid

2021 Acura TLX revealed, finally looks like a credible luxury sports sedan

We've been given our first official glimpse into the brand-new 2021 Acura TLX sedan, and so far we like what we see. It's clear that Acura wants to be considered a brand that focuses on performance, boosting power with two turbocharged engine options and the return of the Type S variant after a decade-long absence. Acura stuck close to the well-received Type S concept when styling the new TLX, which means the sedan boasts crisp lines, aggressively creased sheetmetal and a low, wide stance. An angular grille is flanked by Acura's Jewel Eye headlights and Chicane LED running lights to create an expressive face, and similarly shaped taillights at the back end finish off a cohesive design. An A-Spec sport package adds darkened elements along with a unique set of 19-inch wheels and a rear spoiler. The 2021 Acura TLX Type S goes several steps past the A-Spec with a so-called Diamond Pentagon grille and larger side air intakes. A front splitter and rear diffuser join the requisite rear spoiler to round out the aero package. Quad exhaust tips and 20-inch wheels are also included as part of the package. But the big news is underhood, with a 3.0-liter turbocharged V6 serving as the headliner. Acura hasn't yet released power figures for the Type S, but promises it will be much more powerful than the outgoing 3.5-liter V6 with "a more than 50-percent increase in low-end torque."   Related: 2021 Acura TLX vs. luxury sedans: How they compare on paper   Standard TLX models will get a new 2.0-liter turbocharged four-cylinder engine that produces 272 horsepower and 280 pound-feet of torque. That's 66 hp and 98 lb-ft more than the previous naturally aspirated 2.4-liter engine, and Acura says there are 123 additional lb-ft at 1,500 rpm. Both engines will send their ponies through a 10-speed automatic transmission. Front-wheel drive is standard, and Acura's fourth-generation torque vectoring Super Handling All-Wheel Drive system will be standard on the Type S and optional on other TLX models. Inside, all TLXs get a tech-rich cabin that features a centrally mounted 10.2-inch display and Acura's latest True Touchpad Interface. A 7-inch digital screen in the gauge cluster is standard, and a 10.5-inch head-up display is optional. Acura's Integrated Dynamics System is controlled via a prominent silver dial, and it now offers a customizable Individual mode.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.