Auto blog

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

eBay Find of the Day: Your choice of new, unregistered mid-2000s supercars

If you didn't quite find what you were hoping to see under the tree this year, maybe it's about time you buy yourself something nice. Something like an unregistered 2005 Porsche Carrera GT. The car has never been titled and has just 83 miles on the odometer. With one owner since new, the Carrera GT is likely to be as nice an example as you're likely to find outside of a museum. Porsche only built 340 of these machines back in 2005, and with a 610 horsepower V10 kicking at your spine, you can lap Santa's sleigh next year. Currently, the Carrera GT has a buy it now price of $457,325 with around six days left on the auction.
Not flashy enough for your tastes? Stroll on down to West Hollywood and you'll find a similarly untitled 2004 Ferrari Enzo up for grabs with a sticker of $1.8 million. Technically a Euro-spec car, the Enzo isn't legal to operate on US roads, but could be modified to satisfy Uncle Sam with a little effort. The seller calls this car the "last brand-new Enzo in existence" and with 175 miles on the clock, that may be a true statement. You can head over to eBay Motors for a closer look if you're feeling spendy.

Roger Rodas' widow suing Porsche over Carrera GT crash

Investigations undertaken by local law enforcement may have vindicated Porsche from any wrongdoing in the crash that killed actor Paul Walker and racing driver Roger Rodas last year, but the latter's widow is apparently not convinced. According to emerging reports, Kristine Rodas has filed a lawsuit seeking unspecified damages from Porsche Cars North America.
In her suit filed with the Los Angeles Superior Court, Rodas' attorney Mark Geragos reportedly disputes the findings of the Los Angeles County Sheriff's Department, which asserted that the vehicle was traveling at an unsafe speed of 90 miles per hour on city streets, identifying the speed as the cause of the accident. Instead the lawsuit claims that the vehicle was only going 55 mph and that the cause of the crash was improper equipment - namely a faulty right rear suspension and the lack of a crash cage and proper fuel tank.