1990 Porsche 944 on 2040-cars

Auto blog

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche boss admits Panamera's style is offputting

"There have been some small mistakes and we will do it better. For example the design could be better." - Matthias Mueller.
The design of the Porsche Panamera has been divisive, to say the least. Pretty much any Porsche with four doors was going to draw the ire of enthusiasts, but the fast-back-style roofline, prominent curves and seemingly never-ending hood have particularly irked some brand loyalists.

2015 Porsche Cayenne spotted with facelift

Although it's only been a few years since the current Porsche Cayenne was introduced, Porsche seems to be working on a midcycle update for its big SUV possibly in time to welcome the smaller Macan. As seen in these recent spy shots, it looks like the Cayenne will be getting a minor face- and butt-lift, but it's hard to say what other changes are in store or when the updated model will hit showrooms.
Up front, expect the Cayenne's new face to resemble what was just revealed on the 2014 Panamera, and we could also see this SUV using some of the new engines introduced on the Panamera including the 3.0-liter twin-turbo V6 or maybe even the E-Hybrid model. We're guessing that the new Cayenne could debut sometime next year likely for the 2015 model year. In the meantime, check out the gallery of spy shots above.