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Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Mitsubishi Outlander PHEV is world's first production plug-in hybrid CUV [w/video]

Though Mitsubishi first showed us the form of its 2013 Outlander in Geneva a while back, the company saved its plug-in hybrid crossover for this week's Paris Motor Show soiree.
Mitsubishi is quite proud to offer what it says is the world's first production PHEV utility vehicle, a new model that makes use of established technologies within the company. Learnings from the company's i-MiEV electric car have worked there way into a vehicle that can travel up to 55 kilometers (34 miles) on lithium-ion battery power. Two electric motors independently power the front and rear wheels of the Outlander, while the gasoline-powered engine can be used as a generator for the motors, or to power the vehicle directly. The target combined fuel economy for the Outlander PHEV is 61 km/liter, or roughly 143 miles per gallon.
The Outlander PHEV will be introduced in the Japanese market in the first part of 2013, with European and North American markets to follow on. There is no word about an on-sale date, but while you're pondering the possibilities, check out an official video by scrolling down and peruse our high-res image gallery.