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Mitsubishi Mirage will launch in US with three-cylinder engine [w/video]

We have a date with Mitsubishi Mirage (again). The Japanese subcompact is slated to arrive on our shores in September 2013, and it's one of the product offerings meant to help Mitsubishi's US arm raise sales in its next financial year from 55,000 to 80,000. If next year were 1989, we'd say there's no reason that couldn't happen, but from what we've seen, the Mirage is so magnificently meek (have you seen the interior?) that we aren't sure how it will manage that kind of US sales aggression in the 21st century.
Continuing that theme, Car and Driver reports that the Mitsu will launch here with a 1.2-liter, three-cylinder engine. Make no mistake, this is a very popular engine in the Mirage and responsible for its excellent fuel economy. The hatch is doing so well in other markets with its two naturally aspirated tri-cylinders that the Thailand facility that builds the Mirage will have its capacity increased by 33 percent to try and meet demand. In European spec, the 845-kilogram (1,859 pounds) subcompact with the more powerful engine offering 79 horsepower and 78 pound-feet of torque gets 57.3 miles per US gallon and takes 11.7 seconds to get from zero to 62 miles per hour. The question is whether Mitsubishi will boost the output of that engine for our market. If not, only the 70-hp Smart ForTwo will have less horsepower - but the Mirage, interestingly enough, weighs about the same as the microcar.
On its UK site, Mitsubishi said the reveal of the Mirage in back 2011 meant "redefining the standards by which to judge a compact passenger car." We can't wait to find out if that's still true and what that means when it gets here. To prepare yourself, there's video of the Mirage in action below.

2015 Mitsubishi Outlander Sport gets modest styling, powertrain enhancements

Mitsubishi sales continue to show progress in 2014. In fact, sales were up 54.17 percent in the US in May compared to last year. In hopes of keeping those numbers in the black, the Japanese automaker is introducing some mechanical upgrades to the Outlander Sport, its best-selling model, for the 2015 model year.
The biggest change for the 2015 Outlander Sport is its improved CVT that offers better fuel economy. Front-wheel-drive models with the upgraded CVT get an estimated improvement of 1 mile per gallon across the board to 25 mpg city, 32 mpg highway, and 28 mpg combined; all-wheel drive models get an estimated 1 mpg better on the highway and in the combined rating, bringing the numbers up to 24/30/27 mpg. Mitsubishi claims the new transmission is the equivalent of fitting the Outlander Sport with a seven-speed automatic. The five-speed manual is still also available on the front-wheel drive ES trim, rated at 24 mpg city and 30 mpg highway. All models also get electric power steering, and the company reports that the 2.0-liter four-cylinder engine is enhanced as well, but still makes the same 148 horsepower and 145 pound-feet of torque from last year.
The 2015 Outlander Sport also sees some very minor aesthetic improvements. The audio panel inside now has piano black and silver trim, and the SE trim comes with LED running lights. Also, the interior gets thicker glass in the side windows and more noise insulation for a quieter ride.

This Mitsubishi dealer's rap ad is so bad it's awesome

Sometimes you stumble upon something online that is so incredibly, bad that there is actually something great about. With that in mind, Southside Mitsubishi in Edmonton, Alberta, Canada, might have created one of the worst/best automotive raps we've ever seen.
While there is no way the dealership went into this video thinking it would actually be good, it's hard to imagine it could have ended up so incredibly cheesy. Whether it's the frontman who looks like Vladimir Putin on his worst day ever, the extras who clearly don't want to be there or the inexplicable reference to that Baha Men classic, "Who Let The Dogs Out?" this video is a black hole of suffering - there is no escape. We knew things were bad at Mitsubishi, and man, this isn't helping.
Scroll down to inflict this awful awesomeness on yourself, and remind yourself of the infamous Swagger Wagon from Toyota to see that not all ironic automotive rapping has to be painful.