2005 Mazda Rx-8 Shinka Coupe 4-door 1.3l on 2040-cars

Auto blog

Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

2016 Mazda MX-5 Miata firsthand impressions and notebook scribblings

In a temporarily repurposed airport hanger in Monterey, CA, the world caught its first glimpse of the 2016 Mazda MX-5 Miata tonight, and I was fortunate enough to attend in person along with my fellow auto media colleagues, Mazda execs, a couple hundred Miata devotees and, oddly, a fair number of Duran Duran fans. The klieg lights have dimmed, Simon Le Bon is no longer ringing in my ears, and I'm left to ponder what I've seen. I've scavenged my notes - and my Twitter feed - to give you some details and brief thoughts.
Fair Warning: I can't claim to be completely impartial (I own a second-generation NB and consider the Miata franchise to be one of but a few sacrosanct franchises in modern motoring), but I will share my honest first impressions of the new car, both good and bad.
Here are my notes:

Mazda CX-3 almost ready for LA Show

The Mazda CX-3 is just days away from its unveiling at the 2014 Los Angeles Auto Show, but elsewhere in the world, the Japanese brand still has the compact crossover disguised for testing. These spy shots aren't too camouflaged though, and when combined with the previous teaser image, they give a pretty clear idea what the new model will look like.
The grille here is well covered, but the photo from the front reveals the similarities to the design sketch. The rear shows a similar horizontally oriented design as the Mazda2, which the CUV is based on. However, the dipping sides around the B-pillar from the teaser don't appear to be on this tester. Even with all the swirls, the vehicle looks fairly attractive.
Mazda is doing a fantastic job of keeping mechanical details about the CX-3 a secret. It's not yet known whether the model is front-wheel-drive only or if all-wheel drive is also an option. The crossover also likely shares the Mazda2's engine, which isn't revealed for North America, yet. The diminutive CUV will compete with a huge crop of new classmates, including the Fiat 500X, Jeep Renegade, Chevrolet Trax and Honda HR-V. Check out the gallery for the latest glimpses of this Japanese CUV just days ahead of its full debut.