2004 Mazda 6 S Wagon 5-door 3.0l on 2040-cars

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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Honda may recall up to 1M vehicles for airbag issue, following Toyota's lead

It seems Toyota won't be the only one recalling the faulty Takata airbag inflators for long. Honda insiders in Japan claim that the company is getting close to announcing its own worldwide campaign that would begin before the end of June.
Unnamed sources close to Honda in Japan tell Automotive News that the company is pursuing an internal investigation into possibly affected models and is working with Takata to gather more information. They claim that it could involve even more than the 1.14 million cars worldwide that the automaker covered under the first recall for the problem in April 2013, including 561,000 vehicles in the US.
Toyota jumpstarted this process last week when it recalled over 2 million cars worldwide, including 844,277 in the US. Soon after, the National Highway Traffic Safety Administration began a preliminary evaluation into the issue following six reported incidents, and started assembling data about potentially affected models from Toyota, Honda, Mazda, Nissan, Chrysler. NHTSA also began investigating Takata itself.

Mazda2 sedan debuting in Thailand this month?

Mazda is reportedly set to introduce a Mazda2 with a four-door sedan body. Unlike the upcoming CX-3, which is debuting at the upcoming Los Angeles Auto Show and is almost certain to be sold in North America, this other version's chance here are a bit more mysterious.
According to The Bangkok Post, the Mazda2 sedan will make its word debut at the Thailand International Motor Expo on November 28, and the traditional five-door hatch will be there as well. Both body styles will be built in Thailand with diesel engines and will be the first vehicles to adhere to the country's eco-car rules for oil-burners with a SkyActiv 1.5-liter diesel that will make 105 horsepower.
At this time, there's no indication whether the new sedan might also be sold in the US, but we're not holding our breath - remember, the previous Mazda2 sedan never made it Stateside, either.