2013 Kia Sportage Lx on 2040-cars

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Kia previews its Super Bowl baby commercial, far cry from Adriana Lima

We're going to go ahead and give Kia the benefit of the doubt - the automaker brought us a bathing-suit-clad Adriana Lima in its Super Bowl spot from last year. That kind of thing doesn't go unappreciated.
But, if we're really honest, and judging solely on the "teaser" video below, the space suit-wearing, baby-star from Kia's commercial this year is really creeping us out.
In any event, the Kia ad (sorry, "mini-movie") called Space Babies will be set on the distant planet of "Babylandia," and will attempt to present some kind of lie about where babies come from in the ultimate service of selling the 2014 Kia Sorento. Don't let the panda, dog, pig, giraffe, rhino and unholy baby stare make you take your eye off the ball, folks - there's a car on sale here.

Kia GT4 Stinger concept headed for Detroit with 315 rear-drive horsepower

With reveals expected to include the 2015 Ford F-150, the new Chevrolet Corvette Z06 and the high-strung Lexus RC F performance coupe (among many others), there are plenty of vehicles we're looking forward to seeing at the Detroit Auto Show. But now, with a rendered teaser image and short press release that includes some savory details, Kia may have just hit the top of our list with its GT4 Stinger Concept. Not even looking at the above image (which you can click to enlarge), Kia managed to grab our interest with just one sentence in said release detailing the car's powertrain: "A turbocharged 2.0-liter that pumps 315 horsepower to the rear wheels."
This low, wide concept has the face of a Kia-fied Audi R8, but the previous teaser stated that the concept will be a 2+2 hatchback. There is little other information to go on, but we'll see the concept car live in just 10 days. Until then, scroll down for the brief press release.

Hyundai, Kia and U of M studying 'highway hypnosis'

Next up on the hot-button list of things that can kill you behind the wheel: "highway hypnosis." That's the zombie-like, autopilot phase you get into on a long highway drive when there isn't much to distract you, like curves or traffic. Digging further into what it is and how to combat it, Hyundai-Kia engineers and the University of Michigan are commencing a study that will measure brainwave activity in order to track the body's slide into highway hypnosis.
We're not sure how much overlap this has with Mercedes-Benz's Attention Assist, which tracks more than 70 in-car parameters to determine when you're not focused on the road anymore. That system is billed as an alarm against fatigue, in our experience it does more than that - if you use your phone while driving, for instance, it will chirp.
They don't know what form a warning system will take yet, but Hyundai-Kia plans to develop a method for warning drivers when they being to zone out. According to the National Highway Traffic Safety Administration, there were more than three thousand deaths and nearly 400,000 injuries due to distracted driving in 2011.