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Chrysler readying 20 Moparized vehicles for SEMA

The Las Vegas Convention Center has plenty of space for aftermarket companies and automakers to show off their wares, and it looks like Chrysler is taking advantage of the spacious floor plan. At next month's SEMA Show, Chrysler will have a full 20 cars from its six brands decked out with Mopar gear.
As a hint of what is to come, Chrysler released a handful of teaser sketches showing glimpses of modified Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 concept vehicles. The automaker will also use the venue to show off a new line of Jeep Performance Parts offered by the all-new Mopar Off-Road Division. In addition to the images, Chrysler also issued a brief press release - posted below - breaking down some of the "industry-first features" that Mopar has offered in recent years.

Chrysler registers Trackhawk trademark

There may not be many ways to forecast what an automaker is planning for the future, but there are some. Trademark applications are one of them, and Chrysler has just applied with the US Patent and Trademark Office to protect the name "Trackhawk." The question is, what's it planning on using it for? We don't know for sure, but we can put together an educated guess or two. And one guess is that Jeep will use the name to replace the letters SRT on the performance version of the Grand Cherokee.
How do we figure, you ask? From a number of developments. For starters, the SRT division has been reintegrated into the Dodge brand. Those letters currently appear on only two vehicles from outside the Dodge lineup: one is the Grand Cherokee SRT, and the other is the Chrysler 300 SRT. We've heard ruminations (however unconfirmed) that the latter could be either discontinued or possibly relabeled, and if the same proves true of the GC, the Trackhawk name could serve as a on-road performance counterpart to the Trailhawk label applied to off-road versions of models like the Cherokee and Renegade.
Logical it may be, but it's hardly a foregone conclusion. The Trackhawk name could just as easily be used for a new concept (like the Trailhawk name was in 2007), for another kind of trim level or for something else entirely. In fact we don't even know for sure it'll be used by the Jeep brand specifically, or used at all for that matter. Automakers have been known, after all, to register names they don't end up using.

Auto critic calls out Corvette, Mustang and Cherokee faithful

Most automotive purists fear change, but not without reason. Change, after all, did kill big-block V8s, along with most station wagons and manual transmissions. But change has also brought with it far more performance, safety and fuel economy - not to mention ridding the world of shag carpet interiors, bias-ply tires and those horrible motorized seatbelts of the early '90s.
By this time next year, the Chevy Corvette, Jeep Cherokee and next-generation Ford Mustang will all be on sale and will all, in some way, have angered or offended purists. To those critics, Mark Phelan of the Detroit Free Press is preemptively telling them to stop complaining - at least until they've all been driven. From the Corvette's square taillights and the Cherokee's radical nose to whatever pony car purists will harp on the 2015 Mustang for, Phelan's column points out the positives of automotive evolution and the negatives of staying the course for too long. That's fair enough, but do you think Phelan is on point, or all wet? Head on over to the Detroit Free Press to read his words, then have your say in Comments.