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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Autoblog Podcast #339

Farewell, Zach Bowman; Pikes Peak 2013; Datsun; 2014 Ram lineup
Episode #339 of the Autoblog Podcast is here, and it's the last rodeo for Zach Bowman before he departs for other pastures. The crew this week consists of Dan Roth, Zach Bowman and Jeff Ross, who talk about the astounding records set at this year's Pike's Peak hill climb, the return of the Datsun brand name and the recently-announced 2014 Ram truck lineup. Of course, we start with the garage and end with your questions and comments. For those of you who hung with us live on our UStream channel, thanks for taking the time. You can follow along after the jump with our Q&A. Thanks for listening!
Autoblog Podcast #339:

Jaguar F-Type Coupe unveiled with range-topping R model

This is the Jaguar F-Type Coupe, the long-awaited hardtop counterpart to the F-Type roadster we tested earlier this year. Besides adding a roof, it shuffles up the engine range that we saw on the Convertible model, and in two of three cases, it cuts the cost of entry rather quite nicely (a happy contradiction to earlier reports).
The big change is that the F-Type Coupe does away with the Convertible's V8S trim (although the 495-horsepower variant will still be available in the droptop), and adds an even more potent letter to the top of the range. The $99,000 F-Type R Coupe is the latest member of Jaguar's R Performance line, and despite being down a letter on the XFR-S and XKR-S, it features the same 5.0-liter, 550-hp supercharged V8. With all that power on tap, the F-Type R will sprint to 60 mph in just 4.0 seconds (if it doesn't break into the 3s in independent testing, we'll be shocked) and on to a top speed of 186 miles per hour. If you need to get to freeway speeds quickly, the F-Type R will also go from 50 to 75 mph in just 2.4 seconds.
As the top tier model, the F-Type R is loaded down with performance-oriented tech. The suspension features adaptive dynamics that manage the car's body movements and adjust accordingly, while the suspension itself is 4.3-percent stiffer in front and 3.7-percent tighter in the back than the F-Type V8S Convertible. Drivers can dial up an even stiffer suspension setting in Dynamic Mode, which will also tweak the steering, the shift schedule of the eight-speed SportShift automatic and the throttle response of that brawny engine.