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2015 Hyundai Sonata cheaper than last year, starts at $21,150*

Prices for the 2015 Sonata range from $21,150 for the 2.4-liter SE to $33,525 for the 2.0-liter, turbocharged Sport 2.0T.
The arrival of a new generation of a successful car is usually accompanied by a small surge in its price, ranging from a few hundred to a couple thousand dollars. Hyundai, though, is eschewing that practice, delivering its heavily redesigned Sonata for less than its predecessor. It's only a $300 difference over last year's base model, the Sonata GLS, but we don't think the savings will be lost on consumers. The move is part of a larger reshuffling of the Sonata line. The outgoing GLS trim has been replaced by the SE as the base car, while the 2.4-liter engine can now be ordered with the Sport trim. Meanwhile the 2.0T Sport is both the sole turbocharged offering, and tops off the Sonata pricing hierarchy.

Hyundai recalls 58,000 Elantra Touring models over side-airbag concern

Hyundai is recalling 58,000 Elantra Touring wagons, after it was discovered that a metal support bracket in the headliner could become dislodged when the side-curtain airbag deploys. If this happens, occupants could suffer lacerations.
The affected models were built between December 15, 2009 and May 7, 2012 and cover model years 2010 to 2012. The problem itself was discovered in the follow-up into a 2013 recall of the Elantra Sedan, when a Touring model was found in a salvage yard with a detached headliner, despite using a different type of support than was recalled in the four-door model. No injuries have been associated with this recall.
According to the National Highway Traffic Safety Administration bulletin, the remedy for this recall is not unlike that used with the Elantra Sedan - adhesive strips will be applied to the headliner to prevent it from dislodging in the event of a crash.

Hyundai refining dealer strategy for premium models

Automotive News reports Hyundai is set to give its sales strategy for premium vehicles a once-over. Moving forward, each of the automaker's five North American regions will have a premium product operations manager. Those managers will all report directly to a senior group manager based at the Hyundai headquarters in California. To begin with, the group will start by identifying what dealers are currently doing right to sell the automaker's luxury hardware. From there, the group will then help spread those practices to the 320 dealerships currently authorized to sell the Equus. All told, Hyundai has some 800 dealers in the US.
The move comes ahead of the launch of the second-generation Genesis and Equus. Both sedans are slated to hit showrooms by early next year. The Genesis debuted in 2008 with the Genesis Coupe following along in 2009, while the Equus first landed on US shores in 2011.