1997 Honda Civic Del Sol One Owner Clean Carfax Florida Car Targa Top Coupe Auto on 2040-cars

Auto blog

Honda gunning for world's longest Rose Parade float

Honda has participated in the annual Rose Parade for the past 53 years and returns this year as the presenting sponsor for the fourth time running. But it's not satisfied merely putting its name on the event; Honda intends to lead from the front with what promises to be the longest float in the parade's long history.
The float, previewed in the rendering above, will measure 274 feet long, as tall as 30 feet high, as wide as 18 feet and weighing a whopping 50 tons with 8,980 flowers covering its surface. The train will be led by a locomotive designed to mimic the Acura NSX, with Asimo at the wheel. The second car in the train showcases a Honda engine, followed by a robotic arm, and, for the first time in the parade's history, a pair of 30-foot LED monitors displaying images of spectators lining the parade route. A caboose inspired by the Honda Jet will pick up the rear.
Oh, and in case you're wondering just who Honda will be knocking off the record books with its 274-foot train of roses, that would be... also Honda. The Japanese company set the record in 2005 with a 207-foot float. Scope out the details in the press release below and click the image above to view in high resolution.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

105-year-old Facebook user gifted new car anonymously

105-year-old Edythe Kirchmaier is quite a woman. Not only is she California's oldest driver - she just renewed her license this January after passing the test without incident - she has a perfect 86-year driving record without so much as a parking violation. In fact, she's been driving for so long that she learned how on a Ford Model T (how many people alive today have even driven one of those, much less learned on one?). On top of all that, Edythe is a philanthropist; she's been volunteering at Direct Relief, which provides free medications for people in need, for 40 years. You may have even seen her on TV earlier this year spreading the word.
So when Edythe's 1997 minivan began breaking down, an anonymous fan did what any completely selfless person of means would: they gifted her a brand-new 2013 Honda Civic, ensuring that Edythe can continue working for the cause she loves. Check her out on Facebook - she's the social media site's oldest registered user - and scroll down to the press release for more on this heartwarming story.