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Experts wonder if aluminum F-150 gives Ford a real advantage

There's no doubt that Ford is taking a risk in producing the body of its upcoming new F-150 pickup truck in aluminum. What is up for debate, however, is whether aluminum was a wise risk to take in the first place. Wards Auto took the opportunity to poll some experts on the subject of aluminum versus steel in the automotive sector, with somewhat unsurprising results.
Richard Schultz, a project consultant at Ducker Worldwide, which bills itself as "a leading aluminum industry consultant (though they also deal in steels), suggests that the potential drawbacks to aluminum - higher costs, lower supply - aren't really impediments to the auto industry's increased acceptance of the lightweight metal.
Similarly, Randall Scheps, global automotive marketing director for Alcoa, a massive aluminum producer, counters claims that aluminum is less safe for vehicle occupants, suggesting that the use of aluminum can actually increase safety as it could potentially allow for larger vehicles with more crush space than steel.

Ford Recalling 70k Escape and Mariner Hybrids for cooling issue

Ford is recalling about 70,209 examples of the 2005-2008 Ford Escape Hybrid and the 2006-2008 Mercury Mariner Hybrid because the cooling pumps for their hybrid systems could fail.
According to the company's defect notice, it's possible for the original "Motor Electronics Coolant (MEC) Pump" to wear out and fail, which would could cause the hybrid system to overheat. If this happens, the vehicle goes into a safety mode that takes away most or all of its power. However, braking and steering still operate normally. After cooling down, the affected models restart normally. The company says that it's not aware of any accidents or injuries related to this problem.
Ford will begin repairing the vehicles in late October, and dealers will be installing improved, brushless pumps on the affected models at no charge to owners. If drivers had their pumps fail before this recall, they can contact Ford for a possible reimbursement. Scroll down to read the recall announcement from the National Highway Traffic Safety Administration or download the full defect notice as a PDF, here.

How and why Ford is rolling out Vignale in Europe

We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."