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Ford profiles surprisingly affluent Focus ST buyers

It comes as no surprise when Ford says that 32-percent of Focus ST buyers are under 35, but we weren't expecting this: the average annual salary of Focus ST buyers is $127,000. Twenty-two percent of non-ST Focus buyers are under 35, while their average annual salary is $67,000.
We like the Focus ST because it has 252 horsepower, is genuinely fun to drive and offers great value for performance-minded car enthusiasts; facts that are not lost on customers, it seems. Ford says that the Focus ST has the highest percentage of conquest sales for a non-hybrid model it sells, and that the top-four trade-ins are from Honda, Chevrolet, Mazda and Toyota. Demand for the hot Focus is strongest in Los Angeles, Detroit, Houston and Orlando.
"[The Focus ST is] having this kind of halo effect for other vehicles we'd hoped for when we invested in the ST brand," says John Felice, vice president of US marketing, sales and service, because it's helping to boost sales of other Ford vehicles.

Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Ford blamed in drug mule lawsuit

If a college student is caught smuggling drugs across the border, one might think the kid got what was coming to him. But when a Mexican student at the University of Texas in El Paso was caught by Border Patrol agents with duffel bags filled with marijuana in his trunk, the man used a classic excuse: He claimed they weren't his.
While a claim like that is almost unbelievable, Ricardo Magallanes, the student, is now suing Ford for handling its vehicles' key codes negligently enough to allow drug smugglers to break into his Ford Focus and stash the drugs, The Daily Caller reports. The twist here is that four other people who lived in Juarez and worked in El Paso were involved in the same type of scheme - allegedly unwittingly, just like Magallanes - and all the cars were Fords except one model from General Motors. FBI agents also found an employee at a Dallas Ford dealership that had accessed the key codes to all four of the cannabis-stuffed Fords.
While we all may not own Fords, the case still causes us slight paranoia. We'll definitely be checking our trunks before we cross any more international borders.