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George W. Bush's 2009 Ford F-150 fizzles with $300,000 bid at Barrett-Jackson [UPDATE: w/video]

Despite some truly impassioned pleading from Jay Leno himself - including calling on Arizona's notoriously Republican-rich voters to beat the $600,000 level set the last time Leno sold a vehicle for this particular charity... in California - bidding for George Bush's 2009 Ford F-150 pickup truck stalled at $300,000.
All proceeds will be sent to the Fisher House Foundation, so at least it's $300K going to a good cause. Feel free to check out the live image gallery above, which includes shots showing Leno's skills helming the auction, and read through the official auction description below.
*UPDATE: Video of the auction and Leno's prods to the crowd for more money can now be seen below.

2015 Ford F-Series Super Duty is class-leading once again

Time for everyone to feign surprise - Ford has just announced that it has the increased horsepower and torque levels of its 6.7-liter Power Stroke turbodiesel V8 engine for 2015. As you'd expect, the Blue Oval is claiming class-leading figures of 440 hp (up from 400) and 860 pound-feet (up from 800), and that's enough to enable Ford's F-450 Super Duty model to tow as much as 31,200 pounds, which, again, the automaker claims is class leading.
Now, it should be noted that the max rating quoted above is achieved with the Ford F-450. The 2015 F-350, which is perhaps a better comparison to the Ram 3500 HD pickup that claimed the towing crown in 2013 at an even 30,000 pounds, is capped at 26,500 pounds, either with a gooseneck or when towing a fifth-wheel trailer. In any case, it's going to take a load the size of Godzilla to make any of the current crop of fullsize heavy-duty pickup trucks break into a sweat. For those keeping track, Chevy rates its 2015 Silverado HD at a maximum of 23,200 pounds.
Ford's newfound pulling power comes courtesy of a larger turbocharger for its in-house Power Stroke engine, new fuel injector tips and, we'd assume, retuned computer controls. Besides the engine enhancements, the F-350 gets a wider front track for 2015 and new front springs, while the F-450 gains commercial-grade 19.5-inch wheels and tires, new rear U-joints, leaf springs, stabilizer bars and shocks. The steering and brake systems have also been upgraded.

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.