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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

2015 Dodge Charger darts into NY traffic

Meet the refreshed 2015 Dodge Charger; notice anything different? You would have to be pretty farsighted to miss the sedan's new Dart-like nose, and it's likely going to be quite polarizing to the car's fans. Gone are the previous furrowed, aggressive headlights in favor of a wider, friendlier look.
While the more rounded headlights and narrower grille are going to be the first thing most people notice, Dodge claims its designers have made changes to nearly every panel on the Charger. The hood dips down deeper at the front, and the doors show off a more angled version of the car's shoulder blister. LED running lights and taillights are standard on all models, and SXT and RT trims get LED foglights. Even though the front might not be as intimidating, Dodge has hung onto the sedan's muscular stance with angular contours making up the rest of the redesign.
Under the hood is the same engine range you've come to know over recent years. Both the 5.7-liter V8 and the 3.6-liter V6 return for 2015, with the Hemi making 370 horsepower and 395 pound-feet of torque, and the standard Pentestar outputting 292 hp and 260 lb-ft. All models are now equipped with Chrysler's TorqueFlight eight-speed automatic as standard. Fuel economy for V8 Chargers is predicted at 16 miles per gallon city and 25 mpg highway, compared to 15 mpg / 25 mpg last year with a five-speed automatic. All models also come with electric power steering, and the axles are cast from aluminum to save weight.

Chrysler to accelerate production of 2013 Ram and V6 engines

Chrysler is adding a third shift at its Warren Truck plant to meet demand for the new 2013 Ram pickup. And with tight supplies of its Pentastar V6, the company is also boosting output at its Mack Engine plant.
The expansions will add 1,250 jobs and are part of a $238 million investment by Chrysler in the Detroit area. Warren's third shift will begin work sometime in the spring, a Chrysler rep told Automotive News. Mack's increased Pentastar production a could include both 3.6 and 3.2-liter engines.
The company says it also plans to invest $40 million in its Trenton Engine plant to allow for production of a 3.2-liter V6 as well as the Tigershark inline-four for the upcoming Jeep Liberty replacement.