What brands have Saab owners defected to? Polk investigatesSun, 02 Sep 2012 10:01:00 ESTOldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.
By Jonathon Ramsey
See also: Spyker and Youngman sign deal, plan to build D8 SUV and Phoenix-based range, GM recalling 250,000 SUVs over door electronics, Spyker files $3 billion lawsuit against General Motors over Saab's demise.