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Toyota celebrates 30 years of 4Runner with... incentives?

Mon, 24 Feb 2014 16:31:00 EST

Many Americans view their 30th birthdays as significant milestones, even though the average life expectancy here is more than 2.5 times that age. So you might think Toyota would be keen to party over the 30th anniversary of its 4Runner, since most models don't even live to half that age. You can put that idea away unless you consider discounts of $500 to $1,000 something worthy of cake and kazoos, since it appears that's all the birthday SUV will get. That's right, not even a trim-and-tape special edition or so much as a sticker. We asked Toyota for comment and were told they had "No other 30th anniversary 4Runner items to announce at the time."

So, about those incentives: they climb from $500 on the SR5 and Trail editions to $750 on Premium models and $1,000 on the Limited trims. Toyota says they're available at dealerships now and will last for the entire year. There's a press release below with a little more background, and there's a sad violin playing somewhere in the distance.

Disappointed, party of one, your table is now ready...

Toyota 4Runner SUV Celebrates the New Year with Special 30th Anniversary Discounts
February 18, 2014

TORRANCE, Calif., Feb. 18, 2014 - - To commemorate the 30th anniversary of the iconic 4Runner sport utility vehicle (SUV), Toyota is discounting all 2014 4Runner models. The 30th Anniversary Discounts range from $500 for all 4Runner SR5 and Trail models, $750 for all SR5 and Trail Premium models and $1,000 on all Limited models.

For three decades, the 4Runner mid-size SUV has been a stalwart for off-roading enthusiasts seeking a SUV with rugged, go-anywhere capability. Currently in its fifth-generation, 4Runner continues as one of the few fully capable mid-size SUVs. The redesigned 2014 4Runner receives a rugged new exterior design, and interior refinements that add comfort and convenience without sacrificing its hallmark performance capability and excellent value.

The special 4Runner 30th Anniversary Discounts are available at Toyota dealerships now.

Grade / Model / Discount

SR5 4x2 / 8642 / $500
SR5 4x4 / 8664 / $500
Trail 4x4 / 8670 / $500
SR5 Premium 4x2 / 8646 / $750
SR5 Premium 4x4 / 8666 / $750
Trail Premium 4x4 / 8672 / $750
Limited 4x2 / 8648 / $1,000
Limited 4x4 / 8668 / $1,000

By Jonathon Ramsey

See also: Toyota GT86, Scion FR-S sales disappointing worldwide?, Toyota Aygo, Citro?n C1 to join Peugeot 108 in Geneva, Toyota renews Supra trademark, we renew frothing at the mouth.