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Toyota Sienna Swagger Wagon rides again with Busta Rhymes

Mon, 04 Aug 2014 19:06:00 EST



Let's face it: there are few things less "gangsta" than a minivan (which goes a long way towards explaining why crossovers have been gradually taking their place as the family-hauler of choice across America, but we digress). The point here is not lost on Toyota, which has embraced the uncool image of the minivan with the Swagger Wagon campaign.

We first saw the suburban-goes-urban campaign pop up with the introduction of the new Sienna back in 2010. And now that the Sienna's been updated for 2015, the campaign is back again, featuring none other than Trevor Tahiem Smith, Jr. himself... better known to most as Busta Rhymes. The decidedly white-bread video spot that follows may make you cringe, but you've got to admit that it's well done.

By Noah Joseph


See also: Toyota prices TRD Pro Tacoma, 4Runner, Consumer Reports calls on Toyota to recall older Camry Hybrid models, Toyota GT86 CS-R3 rally car presages for-sale customer racecar.