Tata to get Jaguar and Land Rover tech, platforms too?Tue, 22 Jul 2014 09:13:00 EST
Since buying Jaguar Land Rover, Indian automaker Tata has generally left its luxury arm's platforms and technology alone. However, those days might be gone. The two of them are gradually growing closer with coordinated development and rumors of shared platforms. And it looks like all of that work and money is finally going to pay off with an actual vehicle in the near future.
According to Australian website Drive, Tata wants to make its cars more attractive to buyers outside of India, and to do that the company knows it must improve quality. The Indian company is being careful, though, because it doesn't want to dilute the Jaguar or Land Rover brands with cheap models. "You're going to see in the future a lot of sharing of technologies and platforms over time, but you won't see a JLR with a Tata badge on it," said Darren Bowler, managing director of Tata's Australian distributor, to Drive.
According to Bowler, these future vehicles are already on the way. Tata and JLR have a global platform in the works for 2017 that both companies could use for cars or crossovers. He also hinted that Jaguar's new Ingenium engines could be shared among the brands in the future, too.
The latest pronouncements align rather closely with previous rumors. Earlier this year, reports emerged that Land Rover and Tata were considering a shared platform for the next-generation Freelander. The Landie would be aimed at its normal luxury, off-road market, and the other would be cheaper and more mainstream.
By Chris Bruce
See also: Jaguar builds F-Type to support Tour de France team [w/video], Jaguar Land Rover puts the freeze on wounded soldier-athletes [w/video], Jaguar Land Rover puts the freeze on wounded soldier-athletes [w/video].