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Subaru BRZ gets updates, limited-edition Series.Blue model for 2015

Thu, 29 May 2014


The popular complaint about the Subaru BRZ is that its 200-horsepower, 2.0-liter-boxer engine is underpowered compared to other, modern sports coupes. Subaru isn't doing anything to address that for the 2015 model year BRZ, but the company does have some aesthetic upgrades ready for its rear-wheel-drive two-door and a limited-edition version with a more aggressive body.

The big news for the 2015 BRZ is the Series.Blue Special Edition (pictured above) that is limited to 1,000 units for the US with 500 of them in the brand's famous WR Blue Pearl and the other 500 in Crystal White Pearl. Mechanically, the special models are unchanged with the 2.0-liter boxer engine and a six-speed manual, but they wear an exclusive, black, STI-branded body kit that includes a new lower-lip front spoiler, rear spoiler, side sills and underbody panels. Subaru claims the whole setup increases front downforce and decreases the car's coefficient of drag from 0.28 to 0.27. To match the new kit, the limited-edition cars feature black, 17-inch wheels from STI with contrasting red brake calipers hiding behind them. The interior sees nearly as many changes as the outside with black and blue leather sport seats with blue stitching, and a similar motif for the steering wheel, shift boot, parking brake and kneepads. The illuminated engine start button gets an STI logo, as well. The Series.Blue arrives at dealers in July for $30,285, after the $795 destination charge.

The rest of the BRZ lineup isn't left out and has some minor upgrades of its own, with revised damper settings, stainless steel exhaust tips, a body-color shark fin antenna and a simulated carbon fiber dashboard panel – similar to the upgrades found on the 2015 Scion FR-S. Two new colors are available – Ice Silver Metallic and Crystal White Pearl. Prices are up $100 across the board for 2015. After destination, the Premium trim is $26,490; the Limited is $28,490; the Limited with an automatic transmission is $29,590. The 2015 models hit dealers this summer. Scroll down to read the full announcement.

SUBARU ANNOUNCES PRICING ON 2015 BRZ® AND SPECIAL EDITION BRZ SERIES.BLUE

BRZ Series.Blue launches as special edition with 1,000 units for US market
Improved suspension refinement added to full BRZ lineup


Cherry Hill, N.J. - Subaru of America, Inc. today announced pricing for the 2015 BRZ. Starting at $25,695, the BRZ lineup focuses on the fundamentals of great sports car design: low vehicle weight, an ultra-low center of gravity and precision steering. Powered by a 200-horsepower 2.0-liter BOXER engine, the Subaru BRZ marked a return to the fundamentals of sports car design, emphasizing low vehicle weight, an ultra-low center of gravity and precision steering.

New for 2015 is the introduction of the BRZ Series.Blue limited to 1,000 cars for the continental United States. An exclusive combination of STI®-branded functional aerodynamic body design, black-painted STI-branded 17-inch wheels and unique interior trim creates a striking look for the BRZ Series.Blue, which arrives in Subaru dealerships in July. Subaru will offer 500 painted WR Blue Pearl and 500 in Crystal White Pearl exclusively with a 6-speed manual transmission.

The BRZ Series.Blue boosts the car's aerodynamic performance with black STI-branded front, side, and side-rear under spoilers, which contribute to additional front downforce, and underbody panels that, while not seen, reduce the coefficient of drag (Cd) from 0.28 to 0.27.

The Series.Blue also brings impressive appearance upgrades that enhance its performance image. Emphasizing the BRZ's pure sports car nature, red-finish brake calipers can be seen behind the spokes of the STI- branded black alloy wheels. The BRZ Series.Blue builds on the BRZ Limited model and features exclusive trim and special details throughout. Its leather and Alcantara upholstery includes blue leather seat bolsters and head restraints.

Blue stitching accents the seats and the blue and black leather-wrapped steering wheel, as well as the shift lever boot and leather-wrapped parking brake handle. The blue motif carries to the center console kneepads and door trim, accented by an embroidered silver BRZ logo on the front seatbacks. Carpeted floor mats pick up the BRZ logo and blue stitching, as well. The 2015 BRZ Blue.Series 6MT starts at $29,490.

Handling has been improved for 2015 with revised suspension dampers for smoother motion and absorption to help achieve optimum contact to uneven roads for a more enjoyable driving experience. Also contributing to the BRZ's handling are 4-wheel independent suspension and 17" summer tires with 15-spoke dark gray-finished aluminum-alloy wheels.

For the 2015 model year, all BRZ trims receive larger stainless tailpipe tips, simulated carbon-fiber center dash panel, and roof-mounted and body color shark fin antenna. The BRZ Premium 6MT has a starting price of $25,695. This is only a $100 increase compared to the 2014 model year.

The 2015 BRZ Limited 6MT starts at $27,695. The only factory option for the BRZ Limited model is the 6-speed automatic transmission priced at $28,795. Both are also a $100 increase compared to the prior model year.

Subaru's signature exterior color, WR Blue Pearl is updated while popular colors Ice Silver Metallic and Crystal White Pearl have been added to the BRZ line.

Available in Premium or Limited trim levels, BRZ models all boast performance features, such as the sport-tuned suspension with front strut brace and TORSEN limited-slip differential.
The Subaru BRZ Limited offers additional comfort and amenities. The BRZ Limited model adds a body-color trunk spoiler, standard fog light and Alcantara trimmed interior and Keyless Access. Inside, the seats are upholstered with Alcantara inserts and leather bolsters. Aha® infotainment smartphone integration included with the standard navigation system.


The BRZ Limited substitutes a dual-zone automatic climate control for the Premium model's manual HVAC system, and its standard All-Weather Package includes dual-mode heated front seats and heated side mirrors. A full security system augments the engine immobilizer that is standard in the Premium model. In the Limited, the dual visor vanity mirrors are illuminated, and front door courtesy lights illuminate when the doors are opened.

2015 BRZ models will begin arriving in dealerships this Summer.

2015 SUBARU BRZ
Model/Trim Transmission MSRP MSRP + destination and delivery
BRZ Premium 6MT $25,695 $26,490
BRZ Limited 6MT $27,695 $28,490
BRZ Limited 6AT $28,795 $29,590
BRZ Series.Blue 6MT $29,490 $30,285
Destination & Delivery is $795 and may vary in the following states: CT, HI, MA, ME, NH, NJ, NY, RI and VT. D&D is $945 for dealers in Alaska.

Subaru to Offer BRZ Series.Blue Special Edition

Limited to 1,000 units
Aerodynamic enhancements reduce drag
STI®-branded black finish alloy wheels
Red-painted brake calipers
Exclusive interior trim
Available painted WR Blue Pearl or Crystal White Pearl


Cherry Hill, N.J. - Subaru of America, Inc. has announced the 2015 BRZ Series.Blue, a special edition of its acclaimed purist sports car, limited to 1,000 cars for the United States. An exclusive combination of STI functional aerodynamic body design, black-painted STI 17-inch wheels and unique interior trim creates a striking look for the BRZ Series.Blue. Subaru will offer 500 painted WR Blue Pearl and 500 in Crystal White Pearl and the special edition will arrive in Subaru dealerships in July.

Powered by a 200-horsepower 2.0-liter BOXER engine, the Subaru BRZ marked a return to the fundamentals of sports car design, emphasizing low vehicle weight, an ultra-low center of gravity and precision steering. The BRZ Series.Blue boosts the car's aerodynamic performance with black STI front, side, and side-rear under spoilers, which contribute to additional front downforce. Additional underbody panels, while not seen, reduce the coefficient of drag (Cd) from 0.28 to 0.27. All BRZ models for 2015 feature new, larger stainless steel exhaust tips and a new shark fin antenna.

Unique to Series.Blue and emphasizing the BRZ's pure sports nature, red-finish brake calipers can be seen behind the spokes of the black painted STI wheels. The BRZ Series.Blue builds on the BRZ Limited model and features exclusive trim and special details throughout. Its leather and Alcantara upholstery includes blue leather seat bolsters and head restraints.
Blue stitching accents the seats and the blue and black leather-wrapped steering wheel, as well as the shift lever boot and leather-wrapped parking brake handle. The blue motif carries to the center console kneepads and door trim, accented by an embroidered silver BRZ logo on the front seatbacks. Carpeted floor mats also pick up the BRZ logo and blue stitching.

A frameless day/night rear-view mirror and simulated carbon fiber center dash panel add a high-tech look, and the finishing touch is a red illuminated engine start / stop button with an STI logo.

The new BRZ Series.Blue will be priced at $29,490 with a destination charge of $795.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

By Chris Bruce


See also: Toyota, Honda, Nissan and more collaborating to increase fuel efficiency, Consumer Reports sneaks in early review of 2015 Subaru Outback, 2015 Subaru Legacy.